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PUMA x NAHMIAS Return with Speedcat and West Coast Influence

Doni Nahmias continues his PUMA partnership through a Speedcat driven lineup and updated apparel.

April 9, 2026
in Ad Campaigns, Puma, Sneakers, Sportswear
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PUMA x NAHMIAS Speedcat West Coast
Courtesy of Puma

PUMA reunites with Los Angeles-based designer Doni Nahmias for a second collaborative collection that connects Southern California street culture with motorsport design. The release draws from PUMA’s racing archive and Nahmias’ West Coast background, shaping a lineup that moves between performance references and streetwear. Formula 1 driver Charles Leclerc fronts the campaign, reinforcing the model’s racing context.

SPORTSWEAR

The collection centers on the PUMA x NAHMIAS Speedcat, a low-profile racing shoe updated through Nahmias’ design language. The sneaker arrives in three colorways and features suede overlays, light distressing, and co-branded detailing. The design keeps its link to motorsport while shifting toward current streetwear direction.

PUMA x NAHMIAS Speedcat West Coast
Courtesy of Puma

“Seeing two of my favorite brands collaborating on a joint collection is amazing. Proud to be part of it and happy to see this coming to life,” Leclerc said in a statement.

The release extends into apparel that reflects Nahmias’ approach to sport and luxury. A CLRT track jacket and matching track pant define the core of the clothing offer, with contrast piping and jacquard detailing shaping the set. The pieces follow traditional track silhouettes while introducing updated materials and finishes.

Courtesy of Puma

Additional items include a knit jersey that references PUMA’s athletic background, alongside long-sleeve and short-sleeve T-shirts. Each garment features washed treatments and raw-edge detailing, creating a relaxed visual language rooted in California references.

Nahmias first introduced his work with PUMA during Paris Men’s Fashion Week in June 2025, with the initial collaboration arriving in early 2026. That release included three PUMA Suede sneakers designed through Nahmias’ perspective. He founded his brand in 2018, drawing from his hometown of Summerland, California, and building collections through references to skate, basketball, surf, and hip-hop culture.

Courtesy of Puma

The new PUMA x NAHMIAS collection releases exclusively in North America. The launch began on April 8 through the NAHMIAS webstore, with a wider release arriving April 10 via PUMA, the brand’s Las Vegas flagship, and selected retailers.

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Tags: ad campaignscollaborationsNAHMIASpumasneaker releasessneakerssportswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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