adidas Originals introduces the Hyperboost Euphoria, a new lifestyle sneaker that brings the brand’s running technology into everyday wear. The release follows the Hyperboost Edge and extends the latest Hyperboost midsole concept into a silhouette designed for daily comfort, activity and casual use.
SNEAKERS
The Hyperboost Euphoria takes inspiration from adidas running design while serving a different purpose. adidas created the model for people who draw energy from sport and want a comfortable shoe for daily life. Anthony Edwards, Rayan Cherki and Tobjizzle have already adopted the silhouette, connecting it with basketball, football and online culture.
A new campaign introduces the Hyperboost Euphoria through a sequence of side quests and unexpected possibilities. The story begins when two protagonists lace up their sneakers and enter a series of unplanned adventures. Footballer Rayan Cherki appears during the story, along with streamer Tobjizzle, a founding member of the Sidemen, the well-known UK YouTube collective. Their appearances connect the shoe with different areas of sport and entertainment. The campaign presents Euphoria as a model for people who approach daily life with curiosity, energy and openness to new experiences.
Ilka Liebmann, Vice President Design Footwear at adidas Originals, explained that the team designed the shoe for a generation that values spontaneity, comfort and energy. The brand uses “Live Hyper” as its central message for this audience, encouraging people to follow physical activity toward unexpected experiences. According to Liebmann, the shoe challenges expectations around comfort and the feelings that an active lifestyle can create.
Hyperboost cushioning forms the base of the design. adidas carved sections from the midsole to reduce weight while maintaining the soft feel associated with the technology. A wide platform gives the shoe a grounded stance, and an extended heel adds stability during all-day wear.
The Hyperboost Edge serves performance runners through lightweight construction, secure lockdown and responsive support. Hyperboost Euphoria adapts the same midsole innovation for a lifestyle setting. adidas prioritizes comfort, breathability and stability in this version, then wraps those qualities in a colorful design with a more elevated finish.
adidas Originals offers the silhouette in two versions. The Hyperboost Ephr uses a TPU net structure that covers the full quarter of the shoe. Its wide stance and aggressive shape give the model a street-focused appearance. The netting adds visible structure across the upper and strengthens the shoe’s technical character.
The Hyperboost Ephr LT takes a lighter approach. A semi-transparent mono mesh upper reveals the exoskeleton underneath, allowing the internal structure to become part of the design. The mesh also supports the model’s emphasis on breathability and reduces the visual weight of the upper.
