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Vivienne Westwood Fall Winter 2026 Meets Italian Opulence

The campaign connects punk tailoring with the opulent interiors of a historic Italian furniture showroom.

July 16, 2026
in Ad Campaigns, Fall Winter 2026.27 Menswear, Fall Winter 2026.27 Womenswear, Vivienne Westwood
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Vivienne Westwood Fall Winter 2026
Photography by Juergen Teller

Vivienne Westwood presents its Fall Winter 2026 campaign through a series of images by long-time collaborator Juergen Teller. Andreas Kronthaler chose the Belloni showroom in Barlassina, between Milan and Como, after visiting the family-run Italian cabinet and furniture company, which began more than 150 years ago. The location reflects his current life in Milan and his growing connection to Italy. Teller and creative partner Dovile Drizyte worked through 41 degree Celsius heat, producing images that remain composed, cool, and fully focused on the cast and collection.

AD CAMPAIGNS

Belloni’s showroom gives the campaign a highly theatrical setting. Rococo revival giltwood furniture, Art Deco cabinetry, gold damask, trompe-l’œil wallpaper and richly upholstered textiles surround the cast. The rooms suggest salons, studies and boudoirs. Gilded settees, Neoclassical seating and elaborate decorative surfaces shape each scene.

Vivienne Westwood Fall Winter 2026
Photography by Juergen Teller
Photography by Juergen Teller

The Fall Winter 2026 collection brings dark tailoring, vivid color and layered construction into those formal rooms. Sharp felted suits sit beside structured Harris Tweed coats, draped dresses, fringed pieces and garments with raw seams. Some looks reveal stockings and unfinished edges, giving the silhouettes deliberate tension. Corseted knitwear adds structure, and varied textures create visual density across the series. The clothes preserve the house’s punk attitude through proportion, exposure and styling.

Teller photographs agency models, street-cast faces, friends of the house and Kronthaler himself. Their varied presence gives the images immediacy and keeps the portraits from feeling overly staged.

Vivienne Westwood Fall Winter 2026
Photography by Juergen Teller
Photography by Juergen Teller

Ilona Staller, also called Cicciolina, holds a central place in the cast. Kronthaler invited the Italian cultural figure because he wanted the campaign to communicate his connection to life in Italy. He met her for the first time during the shoot and described her as a wonderful woman and an icon who brings people together. Staller wears black lace gloves, flower crowns and long, low-cut knit dresses from the collection.

Through Belloni’s rooms, Teller’s photography and an unconventional cast, Vivienne Westwood presents Fall Winter 2026 as a study in personality, attitude and theatrical dress. The campaign connects Kronthaler’s life in Italy with the house’s familiar refusal of polish.

View Gallery 29 images
Tags: ad campaignsFW26Vivienne Westwood
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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