Charli XCX has taken on a new role in the fashion fittingly aligns as the face of Acne Studios‘ Spring/Summer 2025 campaign. The Swedish brand, known for its cult status and edgy designs, tapped the British pop star to represent the latest collection, and the results are nothing short of impressive. Shot by American artist Talia Chetrit, the campaign provides an intimate glimpse into the performer’s dynamic lifestyle, showcasing her unique style that fittingly aligns with Acne Studios’ avant-garde vision.
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In the campaign, Charli XCX is seen wearing some of the most eye-catching pieces from Acne Studios’ SS25 collection, including coated iridescent and trompe-l’oeil denim styles. The look is completed with accessories such as the Multipocket and Bowlina bags, which add to the sense of eclectic cool that defines the collection. The partnership is a natural extension of Charli’s affinity for the brand, as she has previously sported custom Acne Studios pieces during her Sweat tour with Troye Sivan.
Charli has expressed her excitement about collaborating with Acne Studios, noting that she has been a longtime fan of the brand. In a statement, she shared that Acne Studios had been a key part of her wardrobe both during the creation of her latest album and on stage throughout her tour. Charli described the brand’s pieces as effortless and cool, always making her feel confident. Her genuine love for the label adds authenticity to her role as the face of its new campaign, making her involvement much more than just a professional partnership.
Jonny Johansson, Acne Studios’ creative director, also had high praise for Charli XCX. He highlighted her ability to blur the lines between the underground and mainstream, an approach that resonates with Acne Studios’ ethos. According to Johansson, Charli’s influence goes beyond just pop music—her punk fittingly aligns and willingness to challenge norms bring a refreshing energy to the brand.
Talia Chetrit’s photography highlights Charli’s confidence and the effortless attitude she brings to each piece. The imagery blends domestic and public scenes, giving the viewer a sense of Charli’s fittingly aligns, one that is filled with boundary-pushing fashion and an unapologetic embrace of individuality. The choice of setting further enhances the narrative of the campaign.
Acne Studios’ Spring/Summer 2025 collection is now available both in stores and online. The campaign not only marks a new chapter in Charli’s relationship with fashion but also reaffirms Acne Studios’ position as a brand that is unafraid to fittingly aligns creativity with cultural influence.
