BAO BAO ISSEY MIYAKE announces the release of its new series, WONDER, arriving in September alongside a short video dedicated to the launch. The film sets the stage by showcasing imaginative creatures drawn from land and sea, which appear across the collection. Each bag presents a two-sided experience: the front depicts the creature, while the reverse features motifs that connect to its character. Snakes, elephants, and moles emerge from the earth, while fish, whales, and squid swim through aquatic scenes.
BAGS
The WONDER series features six distinct designs. Squid stretches with elongated forms, Fish ripples with movement, and Whale carries a sense of strength. On land, Elephant introduces playful energy, Mole recalls patterns of underground passages, and Snake creates fluid geometry. Each design appears as a graphic narrative made from the brand’s signature triangular pieces, creating an arrangement that shifts as the bag moves.
This concept transforms the everyday accessory into a canvas of exploration. The triangular construction, long associated with BAO BAO ISSEY MIYAKE, takes on new life in this project. Each creature unfolds in a way that encourages the eye to follow both sides of the bag, where every graphic has been carefully considered to tell a complete story.
By drawing inspiration from both natural habitats, the collection establishes a rhythm between land and sea. The snake and mole highlight the hidden dynamism of underground life, while the elephant adds movement with splashing water. The aquatic designs extend this sense of play, with fish and squid swimming across surfaces and the whale commanding presence with its expansive form. Each creature carries its own symbolic weight, reinterpreted through the geometric language of the brand.
The release of WONDER reflects BAO BAO ISSEY MIYAKE’s continuous exploration of playful design through geometry. The combination of triangular construction with vivid storytelling reinforces the house’s reputation for innovative accessories. WONDER delivers a collection that invites interaction, encourages curiosity, and brings a new dimension to everyday style. The series is now available online and at BAO BAO ISSEY MIYAKE New York, located in Soho, with a price of $825 USD.
