PUMA and Madhappy continue their partnership with a third collaborative collection shaped by a distinctly West Coast point of view. The latest release focuses on relaxed sportswear and post-workout essentials, using the idea of “inactive activewear” as its central reference.
SPORTSWEAR
The collection shifts attention toward recovery, comfort and wellbeing, with pieces designed around moments that follow movement rather than performance itself. California provides the visual and material direction, particularly through a palette of earthy neutrals inspired by sandy beaches, coastal trails and Malibu sunsets.
Footwear leads the range through several familiar PUMA silhouettes. The H-Street returns in muted colorways, while the Speedcat Plus appears as a Madhappy-exclusive model. The collection also introduces a special-edition Suede, adding another recognizable PUMA design to the collaboration.
Madhappy brings its signature stitch detailing across the footwear, giving the pieces a softer and more handmade character. Small branding elements appear throughout the designs, keeping the overall treatment restrained while adding subtle references to both labels.
The apparel follows the same relaxed direction. A cropped knitted T7 jacket pairs with flared pants, offering a new interpretation of PUMA’s classic T7 tracksuit. Madhappy adjusts the proportions and introduces softer textures, giving the sportswear set a more casual shape suited to everyday wear.
The collaboration keeps the styling simple and understated across both categories. Rather than centering the range around training or technical performance, PUMA and Madhappy build the collection around downtime and the quieter side of an active routine. That idea connects the footwear, knitwear and tracksuit pieces through a consistent focus on comfort and reduced visual noise.
Dutch model Yasmin Wijnaldum fronts the campaign, photographed by Gillian Garcia. The imagery draws from the visual language of 1990s magazine editorials and the large roadside billboards found along California’s Pacific Coast Highway.
The third PUMA and Madhappy collaboration continues the visual direction established through their previous work while narrowing its focus around recovery and off-duty dressing. Familiar PUMA designs receive subtle updates through color, texture and construction details, while Madhappy’s approach gives the collection a softer overall character.
The PUMA x Madhappy collection begins rolling out on August 28, 2026, when the range and the exclusive Speedcat Plus arrive through Madhappy website and Madhappy stores. The wider release follows on September 5, 2026, when the full collection becomes available through PUMA website, PUMA flagship stores and selected PUMA stockists.
