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BIRKENSTOCK and ETRO Launch Their First Footwear Collaboration

The collaboration reworks the Boston and Gizeh with Paisley motifs, fringe, embroidery and Western-inspired hardware.

September 7, 2026
in Ad Campaigns, Etro, Shoes
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BIRKENSTOCK x ETRO
Courtesy of BIRKENSTOCK and ETRO

BIRKENSTOCK and ETRO have introduced their first collaborative collection, following its initial presentation during ETRO’s Fall Winter 2026 runway show at Milan Fashion Week. The project brings ETRO’s decorative language to two established BIRKENSTOCK designs, combining Paisley motifs, embroidery, fringe and custom hardware with the footwear brand’s functional construction.

SHOES

The first release centers on the Boston and Gizeh, with ETRO developing new versions of both silhouettes through material, color and surface details. BIRKENSTOCK first launched the Boston clog in 1976, giving the model its 50th anniversary in 2026. For the collaboration, ETRO applies its recognizable visual codes to the clog while retaining its familiar shape and footbed construction.

BIRKENSTOCK x ETRO
Courtesy of BIRKENSTOCK and ETRO
Courtesy of BIRKENSTOCK and ETRO

The collection also includes the Gizeh, which BIRKENSTOCK introduced in 1983. ETRO updates the thong sandal using premium suede and nappa leather, giving the model a material treatment that connects it directly with the wider collaboration.

ETRO incorporates its Paisley motif throughout the footwear alongside rich textures and embroidered accents. Long fringe adds movement to selected designs, while custom Western-inspired buckles introduce another decorative element. Exclusive rivets carrying ETRO’s Pegasus symbol complete the hardware treatment.

BIRKENSTOCK x ETRO
Courtesy of BIRKENSTOCK and ETRO

Each pair uses BIRKENSTOCK’s anatomically shaped cork-latex footbed, which remains central to the construction of both models. Tonal leather fully covers the footbed, creating a consistent finish between the base and upper sections of each design.

The collaboration continues its graphic treatment underneath the shoes. BIRKENSTOCK’s recognizable bone-pattern tread appears together with ETRO’s Paisley motif on the outsole, extending the partnership’s visual identity to a section usually concealed while the shoe sits on the ground.

Courtesy of BIRKENSTOCK and ETRO

Color plays a restrained role throughout the collection. ETRO and BIRKENSTOCK use taupe, chocolate, mink and natural shades as the primary palette. Polished hardware and metallic details introduce additional surface variation without shifting attention away from the materials and decorative elements that define each model.

Through the Boston and Gizeh, the two brands establish a clear framework for the partnership. BIRKENSTOCK supplies two of its established footwear forms and its cork-latex footbed construction, while ETRO introduces Paisley graphics, leather treatments, embroidery, fringe and branded metal details.

Courtesy of BIRKENSTOCK and ETRO

The BIRKENSTOCK by ETRO collection will launch globally on September 10, 2026, online and at selected ETRO and BIRKENSTOCK boutiques and retail partners worldwide. This launch marks the first chapter of the partnership. BIRKENSTOCK and ETRO plan to reveal further chapters of the collaboration in the coming months.

Tags: ad campaignscollaborationsfootwearshoes
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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