The collaboration follows the recent return of the Reebok Board Flip, an archival skate shoe originally introduced with Icecream. Reebok and Billionaire Boys Club have worked together for over two decades, and the Club C 85 takes that relationship to another model from the Reebok archive. Reebok originally introduced the shoe as a tennis style in 1985, before it became a widely recognized lifestyle silhouette.
SNEAKERS
For this release, Billionaire Boys Club draws directly from lunar imagery that has featured in its visual identity since the brand’s beginnings. A monochromatic grey palette covers the shoe, while an ostrich-textured upper creates a tactile finish inspired by the moon’s surface.
The lunar references continue underfoot. A translucent ice sole reveals imagery of the moon’s surface while retaining the original Club C tread pattern. Billionaire Boys Club adds several of its recognizable graphics and symbols throughout the design. Chrome-finished debossing appears alongside a debossed Standing Astronaut, while a Mantra woven tongue label adds another branded detail. The insole carries a Flying B monogram moon graphic.
Two lace options complete the design. Tonal grey laces maintain the monochromatic treatment, while a contrasting purple option introduces a stronger color accent.
Brandyne Lackland, Creative Lead of Billionaire Boys Club, describes the Club C as a sneaker with a lasting place in sneaker history. The team wanted its version to remain closely connected to Billionaire Boys Club’s identity. Lackland cites the moon’s texture, mass and gravitational pull as recurring sources of inspiration for the brand and explains that those elements provided a natural starting point for the collaboration.
Reebok also sees the project as an extension of its long relationship with Billionaire Boys Club. Mubi Ali, Senior Product Marketing Manager at Reebok, describes the Club C 85 as a new chapter for the partnership. After working together on the Icecream Board Flip, the collaborators now bring Billionaire Boys Club’s creative direction to another Reebok model while introducing their shared history to a new generation.
The Club C 85 gives that relationship a familiar foundation. Its simple tennis origins provide the structure for Billionaire Boys Club’s lunar references, from the grey textured upper to the transparent outsole and astronaut graphics. The Billionaire Boys Club x Reebok Club C 85 will retail for $150. Billionaire Boys Club Icecream will release the sneaker exclusively online on September 18. Reebok will follow with a global online launch online on September 25.
