AMI Paris has unveiled its Fall Winter 2026 campaign, photographed by Karim Sadli. The images carry the house’s signature mix of practical warmth and easy Parisian confidence, and they present menswear and womenswear side by side as one considered wardrobe. Under the direction of designer Alexandre Mattiussi, the season reads as a collection built for real life in the city, with enough character to stand out.
The campaign lockup pairs the ami wordmark with the designer’s name, set in a serif italic that sits comfortably over each image. The colourway changes from frame to frame, moving from bold yellow to a sharp red, which gives the campaign a playful rhythm without distracting from the clothes. What stands out most is how the house blends masculine and feminine codes. Tailoring, knitwear and outerwear are styled without strict gender lines, so the same silhouettes appear on different bodies with the same ease. That approach has long defined AMI’s identity, and this season it feels more deliberate than ever.
Shearling, Leather and Tailored Layers
One image shows a model crouched low in a black leather jacket with a thick, grey shearling collar that frames the face. Beneath it, a striped shirt and dark knit socks peek out, and chunky black leather loafers with squared toes anchor the look. It is a clear example of the season’s approach: heavy textures, strong shapes and a sense of play.
A second image turns to pure volume. A long, pale grey shaggy coat with an oversized collar wraps the figure entirely, while a pair of bright red leather gloves cuts through the softness of the fabric. The contrast between the cool, icy backdrop and the vivid red accents is what makes the frame memorable.
The third image brings in classic tailoring with a casual twist. A grey herringbone jacket sits over a double-breasted grey waistcoat, paired with a striped tie and a white shirt. A red cap printed with the words “Don’t Forget to Love” adds a note of humour, and it shows how the house can pair a sharp suit with something more irreverent.
Saskia de Brauw Headlines the Cast
The campaign’s most talked-about name is Saskia de Brauw. The supermodel’s presence gives the season a sense of continuity with the fashion world’s most enduring faces, and her appearance draws attention to the womenswear side of the story. The rest of the cast spans a wide range of looks and backgrounds, including Dara Gueye, Elliot Belot, George Anderson, Jingwen Jia, Mack Karpes, Mohamed Benhadda and Rebecca Leigh Longendyke.
Casting was led by Giulia Massullo and Piergiorgio Del Moro, and the mix shows in the final images. Each model feels distinct, yet the group reads as one community dressed in the same language.
Behind the Lens and on Set
Karim Sadli photographed the campaign, with creative direction from Jean-Baptiste Talbourdet-Napoleone. Fashion editing and styling came from Elodie David Touboul, hair was handled by Benjamin Muller, and makeup by Adrien Pinault. Together, the team keeps the imagery focused on texture, silhouette and attitude rather than set dressing.
Discover the complete campaign in our gallery:
For more campaigns from the season, explore the Fall Winter 2026 campaigns on DSCENE.
