Apple Store by Gensler

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Project: Apple Store
Location: London, United Kingdom
Designed by Gensler

For Apple’s first European flagship store, Gensler enhanced an interactive environment design that reinforces this lifestyle-driven brand. A structural glass staircase and bridge connect the ground floor where Apple’s products are featured to the second-floor Genius Bar offering customer support. The second level also features a studio where customers interface with Apple’s creative staff, an auditorium for presentations, and a children’s alcove. Gensler’s custom-designed “light ceiling” creates a sense of daylight through its tilted panes of hand etched semi-reflective glass.

Comments

  1. Anonymous says:

    wow thats quite impressive

  2. Anonymous says:

    …should say:

    Designed by Gensler and Bohlin Cywinski Jackston

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