Designed by Ikea
Website: www.embracechange09.com
The Swedish home products retailer kicked off an out-of-home ad campaign called “Embrace Change ’09” that honors President-elect Barack Obama. The effort centers on an Oval Office replica inside Union Station in Washington, D.C. Through Wednesday, those walking down Union Square’s Main Hall can see the Oval Office furnished with Ikea furniture.
On embrace change 09 website, Ikea fans can design their own Oval Office using a drop-and-drag click tool, and a $1,500 gift card giveaway to visitors who log onto the site.
It’s a fun campaign, and there’s a lot more to it than meets the eye. IKEA actually IS committed to green practices, to a level that I doubt most folks know let alone believe.
As this is kinda right up my alley, I’ve been working on a series of blog posts on this particular topic: http://www.ikeafans.com/blog/tag/obama/ Love to hear what others think!
It’s a fun campaign, and there’s a lot more to it than meets the eye. IKEA actually IS committed to green practices, to a level that I doubt most folks know let alone believe.
As this is kinda right up my alley, I’ve been working on a series of blog posts on this particular topic: http://www.ikeafans.com/blog/tag/obama/ Love to hear what others think!