Designed by Ikea
The Swedish home products retailer kicked off an out-of-home ad campaign called “Embrace Change ’09” that honors President-elect Barack Obama. The effort centers on an Oval Office replica inside Union Station in Washington, D.C. Through Wednesday, those walking down Union Square’s Main Hall can see the Oval Office furnished with Ikea furniture.
On embrace change 09 website, Ikea fans can design their own Oval Office using a drop-and-drag click tool, and a $1,500 gift card giveaway to visitors who log onto the site.