Ad Campaign: Yves Saint Laurent ParisienneModel: Kate Moss
Photography by Craig McDean
Website: www.ysl-parisienne.com
Recession gets an anniversary these days, and what's been hit the most is the fragrance and they say men's underwear industry, reports say fragrance sales dropped up to 80%. To prove who's here to stay companies are investing even more into their promo campaigns. Who better to show you're serious, than supermodel Kate Moss staring in Yves Saint Laurent Parisienne short film promoting their new fragrance, while Craig McDean is the one who conveys it all to print. Click for the video below (or visit ysl-parisienne.com for a full screen experience), with a single page advert under the cut:
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