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Sonia Rykiel

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SONIA RYKIEL Celebrates 50th Anniversary with SS18 Collection

By | February 6, 2018 Comments

Discover Sonia Rykiel‘s Spring Summer 2018 advertisement that celebrates brand’s 50th anniversary, captured in the historic courtyard of the Parisian art school l’Ecole des Beaux Arts in Saint Germain by fashion photographer Zoe Ghertner, with art direction from Peter Miles. Stars of the campaign are Olympia Campbell, Roos Van Elk, Luz Sanchez Godin, Lily Nova, Manuela Sanchez, and Xie Chaoyu. In charge of styling was Francesca Burns, with beauty from hair stylist Kei Terada, and makeup artist Grace Ahn.

“Peter Miles has created a special 50th anniversary layout with the house logo presented 50 times to stunning graphic effect. Rykiel has long espoused the values of enjoyment and of spiritideness and this campaign is the perfect expression of those.“

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