Gucci has collaborated with the young Spanish artist Ignasi Monreal on a new limited edition collection of sweatshirts and T-shirts. Named #GucciHallucination, the collection features the dreamy digital artworks illustrated by the artist for brand’s Spring Summer 2018 campaign.
Forging a creative connection with Creative Director Alessandro Michele and the House from Gucci’s first #GucciGram project in 2015, Monreal’s digitally-created surreal aesthetic—a contemporary blend of the Pre-Raphaelite Brotherhood and De Chirico—is synergic with Gucci’s eclectic vision. Monreal’s designs for the first #GucciGram—of a fortune teller and a weather forecaster were printed on T-shirts for the Gucci Cruise 2018 collection. Inspired by Greek and Roman mythology, the artist created a campaign for the 2017 holiday season and gift catalogue, one of the works appearing on the Gucci Art Walls in Milan and New York for the launch of Gucci Bloom fragrance. He recently created the artworks featuring the new collection for the Spring Summer 2018 campaign, and starred in the campaign’s ironic video as the curator of a fictitious Gucci gallery. – from Gucci
The collection is launching exclusively on gucci.com in April. Each piece bears a numbered label (1 of 200 etc.) and will be delivered to customers in special packaging featuring the artist’s work.
Discover more after the jump:
Photos by Julia Hetta, Courtesy of Gucci
Photo courtesy of Gucci by Ronan Gallagher
Ignasi Monreal has also created the artwork in East London’s famous Brick Lane, inspired by the painting Portrait of Señora de Garay by Ignacio Zuloaga y Zabaleta and by “Rapunzel”, the German fairy tale first published in 1812.