H&M is the first major fashion retailer to launch transparency layer for all their garments on hm.com. Starting April 23, all the details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories will be available at their website. In addition, customers can find out more about the materials used to make a specific garment
We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry. – Isak Roth, Head of Sustainability at H&M.
Customers can also access this information when shopping in physical stores by using the H&M app to scan the price tag on a product to see its details.
The goal is to use 100% recycled or other sustainably sourced materials by 2030.