• Latest
  • Trending
GUCCI

GUCCI Celebrates Lunar New Year with Campaign Starring DORAEMON

January 13, 2021
Louis Vuitton Releases Its Fortune Cookie Handbag

Louis Vuitton Releases Its Fortune Cookie Handbag

February 6, 2023
FENDI

Functionality & Luxury: FENDI Spring Summer 2023 Collection

February 6, 2023
Burberry Reveals New Logo With the First Campaign by Daniel Lee

Burberry Reveals New Logo With the First Campaign by Daniel Lee

February 6, 2023
Luxury Group Kering Creates a New Beauty Division

Luxury Group Kering Creates a New Beauty Division

February 6, 2023
NODALETO

Daphne Groeneveld Models NODALETO Spring 2023 Collection

February 6, 2023
Anne Klein

Candice Swanepoel is the Face of Anne Klein Spring 2023 Collection

February 6, 2023
Weekend Max Mara

Beauise Ferwerda Models Weekend Max Mara Spring 2023 Looks

February 6, 2023
Put a Little Love in Your Heart: VALENTINE’s DAY GIFT GUIDE

Put a Little Love in Your Heart: VALENTINE’s DAY GIFT GUIDE

February 3, 2023
Jenna Ortega

Jenna Ortega is the the Face of Adidas Sportswear

February 3, 2023
Legendary Fashion Designer PACO RABANNE Passed Away

Legendary Fashion Designer PACO RABANNE Passed Away

February 3, 2023
Felice Nova Noordhoff & her Family Pose for MASSIMO DUTTI

Felice Nova Noordhoff & her Family Pose for MASSIMO DUTTI

February 3, 2023
DANNY REINKE

Grieved Serenity: DANNY REINKE Autumn Winter 2023 Collection

February 3, 2023
DSCENE
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
No Result
View All Result
DSCENE
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
No Result
View All Result
DSCENE
No Result
View All Result
SSENSE GLOBAL

GUCCI Celebrates Lunar New Year with Campaign Starring DORAEMON

January 13, 2021
in Ad Campaigns, Capsule Collections, Female Models, Gucci, Male Models, Menswear, Womenswear
0
Share on FacebookShare on Twitter
GUCCI
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro

Designer Alessandro Michele presented GUCCI Lunar New Year collection of special items, with the campaign featuring the famous Japanese manga and anime character Doraemon – the cat-type robot sent from the XXII century to help a young boy called Nobita Nobi with secret gadgets from his four-dimensional pouch. The Doraemon X Gucci collection also celebrated the manga’s 50th anniversary.

SSENSE GLOBAL
GUCCI
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
GUCCI
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro

Fashion photographer Angelo Pennetta and art director Cristopher Simmonds team up for Gucci Lunar New Year campaign that explores everyday activities – from having breakfast and playing video games to partying in the garden. Doreamon, an imaginary friend, turns all those activities into joyful adventures.

GUCCI
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
GUCCI
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro

“The Gucci 2021 Lunar New Year Collection has its own sustainable packaging, which comprises fully recyclable green bags and matching swing tickets referencing the 50th anniversary of the cartoon, all featuring Doraemon.

DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro

Furtherly under the spotlight, the Japanese manga character will take over selected store façades and street installations in different cities across Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam. Doraemon will also be the star of two Gucci ArtWalls in Shanghai and Hong Kong, where he will pose over the GG motif, as in the collection.

DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro

Bespoke entertainment will be available on the Gucci App bringing Doraemon figure to life thanks to Augmented Reality. Scanning the Gucci ArtWalls and the dedicated packaging, users will discover a choreography by their favourite character.” – From Gucci.

DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
DORAEMON
©GUCCI, Photography by Angelo Pennetta
©Fujiko-Pro
Tags: ad campaignscapsulemenswearWomenswear

Related Posts

FENDI
Ad Campaigns

Functionality & Luxury: FENDI Spring Summer 2023 Collection

February 6, 2023
Burberry Reveals New Logo With the First Campaign by Daniel Lee
Burberry

Burberry Reveals New Logo With the First Campaign by Daniel Lee

February 6, 2023
NODALETO
Ad Campaigns

Daphne Groeneveld Models NODALETO Spring 2023 Collection

February 6, 2023
Anne Klein
Ad Campaigns

Candice Swanepoel is the Face of Anne Klein Spring 2023 Collection

February 6, 2023
SSENSE GLOBAL

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – find out more in our about section.

Subscribe Our Newsletter

© 2023 DSCENE Publishing. All rights reserved.

No Result
View All Result
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.