Fashion brand OAMC presented their Fall Winter 2021.22 Collection, inspired by the work of American painter and graphic artist Robert Rauschenberg. The collection explores mixing materials, as well as mixing ideas and feelings, and it reflects the appreciation of beautiful things even if we are required to remain at home.
Photographer Ben Beagent captured the lookbook featuring models Chester Mckee, Jonathan Tidik, and Keiron Caynes.
“Layering is also important. Both in terms of building the silhouette, but also to provide a visual depth by way of sheets of printed organza and printed graphic poplin. The illustrative work reflects a change in time and place through the exploration of how the recent past feels like ancient history. Cassettes, reel to reel machines, VHS tapes, TV static; all forms and aspects of technology which are not from too distant a past, but today feel distinctly ancient. The concept of time and recent history is one that casts a long shadow over how we all interact. The changes in the way we consume media, the revolutions that have taken place in the past 20 years, while present in the mind have now truly created ‘recent ancient’ history. Further graphic motifs center on nature, from perhaps a dystopian, if not a slightly environmentalist viewpoint. Birds migrating, wilting plantlife, and polar bears. Symbols of our beautiful Mother Earth that still needs care and attention.
Accessories reflect both the collage approach as well as transparency. Gloves are mixed material and industrial, bags and cross-body small leather goods are supple and inflated, with hard metal detailing, and necklaces are strong link metal chains intricately woven with utility cords. Continuing the collaboration with Adidas, OAMC has designed the Type O-9, featuring the Bounce outsole and sculpted transparent TPU upper pieces that envelop the shoe, revealing the high-pile suede and leather panelling underneath. Utility boots are flooded in color, featuring custom tinted Vibram outsoles.” – from OAMC