A celebration of the freedom of imagination! Burberry unveiled a takeover of its Rodeo Drive flagship store based on Chief Creative Officer Riccardo Tisci’s presentation ‘Animal Instinct’. Inspired by the idea of shifting between infinite possibilities of fantasies and realities, the transformational takeover creates a journey through spaces that are unique and unexpected in their sound, texture, and experience.
The facade features a kaleidoscopic abstract print, evoking forms of camouflage in bubble gum pink, black, and white – a reference to the vivid, curved prints that feature in the womenswear and menswear collections. A sculptural topography glistens through the window displays as a backdrop to runway looks, evoking fantasy.
The interior features a sculptural topography to stacks of mirrored speakers climbing through the interior staircase. In the penthouse, there is an intimate viewing room where the presentation film plays on a floor-to-ceiling screen with surround sound audio pivoting between music, wind, and nature – illustrating Riccardo Tisci’s vision for the collection.
The brand has also created an Instagram filter to bring the flagship storefront to life in new ways. Vibrant patterns emerge referencing the abstract camouflage print immersing customers in the Spring/Summer 2022 Rodeo Drive takeover.
The Burberry Rodeo Drive Spring/Summer 2022 takeover is live from 10 February – 7 March 2022.