• Latest
Ben Affleck & Matt Damon Team Up On Movie About Nike Recruiting Michael Jordan

Ben Affleck & Matt Damon Team Up On Movie About Nike Recruiting Michael Jordan

May 2, 2022
Bianca Balti is the Face of ETRO Vela Bag 2023 Campaign

Bianca Balti is the Face of ETRO Vela Bag 2023 Campaign

March 21, 2023
Ibrahim Kamara

Breaking Boundaries: The Rise of Ib Kamara

March 21, 2023
MOSCHINO

Maria Keidj Models MOSCHINO Spring Summer 2023 Eyewear Collection

March 21, 2023
Chloë Grace Moretz, Jaden Smith & Sam Li for Louis Vuitton Archlight 2.0 Campaign

Chloë Grace Moretz, Jaden Smith & Sam Li for Louis Vuitton Archlight 2.0 Campaign

March 21, 2023
Petros Kouiouris

DSCENE STYLE STORIES: Vision by Petros Kouiouris

March 21, 2023
Justin Timberlake, Cate Blanchett & More for Louis Vuitton x Yayoi Kusama Campaign

Justin Timberlake, Cate Blanchett & More for Louis Vuitton x Yayoi Kusama Campaign

March 21, 2023
Kendall Jenner

Kendall Jenner Covers Vogue Italia April 2023 Issue

March 21, 2023
DIOR GOLD

Discover DIOR GOLD 2023 Capsule Collection

March 20, 2023
Part II: KITH Spring 2023 Menswear Collection

Part II: KITH Spring 2023 Menswear Collection

March 20, 2023
Jeremy Scott is Leaving MOSCHINO

Jeremy Scott is Leaving MOSCHINO

March 20, 2023
PRADA LINEA ROSSA

Discover PRADA LINEA ROSSA Spring Summer 2023 Collection

March 20, 2023
Discover GIORGIO ARMANI Spring Summer 2023 Collection

Discover GIORGIO ARMANI Spring Summer 2023 Collection

March 20, 2023
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
      • Spring Summer 2023 Campaigns
      • Fall Winter 2022.23 Campaigns
    • Collections
      • Fall Winter 2023.24 Womenswear
      • Fall Winter 2023.24 Menswear
      • Pre-Fall 2023
      • Spring Summer 2023 Womenswear
      • Spring Summer 2023 Menswear
      • Resort 2023
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
      • Spring Summer 2023 Campaigns
      • Fall Winter 2022.23 Campaigns
    • Collections
      • Fall Winter 2023.24 Womenswear
      • Fall Winter 2023.24 Menswear
      • Pre-Fall 2023
      • Spring Summer 2023 Womenswear
      • Spring Summer 2023 Menswear
      • Resort 2023
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
No Result
View All Result
DSCENE
No Result
View All Result
COULOURFUL REBEL

Ben Affleck & Matt Damon Team Up On Movie About Nike Recruiting Michael Jordan

May 2, 2022
in Cinema, TV
0
Share on FacebookShare on Twitter

SSENSE GLOBAL

The childhood friends, Ben Affleck and Matt Damon are working together once again, on the real-life story about Nike’s effort to sign Michael Jordan to a sneakers contract in the ’80s. A new feature film from Amazon Studios, Skydance Sports and Mandalay Pictures, follows the story of the legendary sports marketing pioneer, a former Nike executive, Sonny Vaccarro, and Nike co-founder Phil Knight, as they’re doing the impossible at the time. 

CINEMA

According to The Hollywood Reporter, Ben Affleck play play Phil Knigh, direct, write, and produce the film, while Matt Damon will portray Sonny Vaccaro and also write and produce. Mandalay Pictures will produce as well.

The Story

Nike and Michael Jordan teamed up in 1984 to launch Jordan Brand, one of the today’s most iconic sport brands. At the time, Nike was a small, struggling brand, trying to reinvent itself by collaborating with the sport stars. When he first saw Jordan playing, Sonny Vaccaro knew that he could turn him into a marketing sensation. He wanted him to sign with Nike and design an exclusive collection for him.

When the executives allocated a 2 million dollars budget, they suggested to spread it among few young talents, but Vaccaro said no. He suggested they give everything to Jordan. When Rob Strasser, on of the Nike executives asked him would he bet his salary, Vaccaro’s answer was “Yes!”. And they were all convinced.

The path to the stardom wasn’t easy for the brand. The reports say they offered Jordan, an NBA rookie at the time, a five years deal of $500,000 a year in cash trying to convince him to work with them. And it didn’t go smoothly. A long time fan of adidas, Jordan really wanted to work with the brand. As adidas was undergoing a leadership shift at the time, the deal wasn’t an option. At the time, Jordan wore Converse on the court, while playing for the University of North Carolina. The brand wanted to sign him, but he refused the offer, as Converse already had big athletes signed, including Magic Johnson and Larry Bird.

MJ decided to try once again with adidas. He took the Nike’s offer and asked them to make the counter offer. When it didn’t work out with, he signed with Nike, and that’s when it all started. “In the beginning, it was much more about the person and the player that Michael was because that first Air Jordan was a god awful shoe,” said Sonny Vaccaro for ESPN.

Find limited Air Jordans at GOAT and Flight Club.

Details

Focusing around Nike’s long-time efforts to sign basketball superstar Michael Jordan to a shoe contract in the 80s, the story follows marketing legend Sonny Vaccaro achieving the almost impossible deal. This soon became one of the most significant relationship between a brand and an athlete ever, that lead to the launch of multibillion-dollar brand, one of the leaders in the industry. He achieved to keep Jordan away from Adidas, Reebok and Converse and helped transform Nike to the leading sportswear brand today. 

Ben Affleck will direct the movie based on an original script by Alex Convery. Mandalay Pictures first picked up Convery’s original screenplay, titled Air Jordan, and then brought the project to Skydance Sports in 2021. Affleck and Damon are now reworking the script for the project, and the release date is now announced yet. Stay tuned for more news on the project.

RELATED: Air Jordan 13 ‘Navy’ Release

Related Posts

AMITA SUMAN Is The Star of DSCENE April 2023 Cover Story
Covers

AMITA SUMAN Is The Star of DSCENE April 2023 Cover Story

March 18, 2023
The Trailer for YOU Season 4 is Here!
Netflix

The Trailer for YOU Season 4 is Here!

January 12, 2023
Pamela Anderson Takes Control of the Narrative with ‘Pamela, A Love Story’
Celebs

Pamela Anderson Takes Control of the Narrative with ‘Pamela, A Love Story’

January 11, 2023
Get in Shape With Netflix & Nike
Netflix

Get in Shape With Netflix & Nike

December 23, 2022
COULOURFUL REBEL

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – find out more in our about section.

Subscribe Our Newsletter

© 2023 DSCENE Publishing. All rights reserved.

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
      • Spring Summer 2023 Campaigns
      • Fall Winter 2022.23 Campaigns
    • Collections
      • Fall Winter 2023.24 Womenswear
      • Fall Winter 2023.24 Menswear
      • Pre-Fall 2023
      • Spring Summer 2023 Womenswear
      • Spring Summer 2023 Menswear
      • Resort 2023
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.