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6 Branding Tips for Your Product Packaging

6 Branding tips rounded up by DSCENE Art Director helping you get inspiration for product packaging design and much more:

troye sivan bloom
Cover art for the Troye Sivan Bloom Vinyl comes as perfect example of graphic design shaping a product.

Branding is an essential aspect of any product. The identity sets your product apart from the competition and gets noticed on store shelves. Your packaging is one of the most important tools in your branding arsenal. A good product package can create a lasting impression that will make your product stand out and get noticed.

However, achieving the ideal branding for your product packaging can be challenging. There are many factors to consider, such as your target audience, your budget, and your product’s overall look and feel.

To help you create the perfect branding for your product packaging, here are some tips:

Know Your Target Audience

Before you start designing your product packaging, you need to know your target audience. This will help you determine the style, design, and message of your packaging. If you’re not sure who your target audience is, take some time to research your market and define your buyer persona.

PRADA Epicenter
Interior re-design of the PRADA Epicenter, the famous NYC location of the Italian fashion house – the walls are continuously changed with different graphic design patterns reflecting the mood of the label’s latest collections – see more of Prada Epicenter redesign.

If you know your target audience, you can create packaging that appeals to them. For example, if you’re selling a product to teens and young adults, you’ll want to use bright colors and an edgy design. If you’re selling a product to middle-aged adults, you’ll want to use more sophisticated colors and designs.

Keep It Simple

When it comes to branding, less is more. You don’t want to overcrowd your packaging with too much information or too many colors. Keep your message simple and straightforward. Use only a few colors, and make sure they are colors that represent your brand.

Too many details on your packaging can confuse and off-putting customers. They might not even bother reading your packaging if it’s too busy. So, keep it simple and focus on delivering a clear message.

Use High-Quality Images

Images are one way to create a lasting impression with your product packaging. People are visual creatures and will remember a product better if it has high-quality, eye-catching images.
When selecting images for your product packaging, ensure they are relevant to your product and brand.

For example, if you’re selling a natural skincare product, you’ll want to use images of nature, such as trees, flowers, or mountains. And if you’re selling a luxury product, you’ll want to use images that convey luxuries, such as a diamond or yacht close-up.

Troye Sivan “Bloom” Vinyl and CD album package design serves as a great example product design serving the image of a music star, brand and end of the day product – see more of the design.

Personalize

Chances are there are many other businesses with a product just like yours. One way to set your business apart from the competition is to customize. StickerYou offers custom packaging designed specifically for your product. Customizing your product packaging shows customers that you care about your product and brand. It also makes your product more memorable and unique.

However, you need to ensure that your custom packaging is still functional and easy to use. Don’t sacrifice form for function.

Be Creative

Be creative with your packaging design. Think outside the box and come up with a design that will make your product stand out. If you’re not sure where to start, take a look at other products in your market and see how they are branded. Then, come up with a unique twist that will make your product stand out.

Digital will never be Vinyl campaign by Spring agency from almost 9 years ago is a strong example how iconic imagery instantaneously sparks emotion. The design agency used pixelated images of some of the most famous albums to date to remind us Vinyl is still around – see more.

Your packaging should be an extension of your brand. It should reflect your brand’s personality and values. So, be creative and make sure your packaging is in line with your brand identity.

Consider the Environment

With more and more people becoming environmentally conscious, it’s essential to consider the environment when designing your product packaging. Look for ways to reduce waste and make your packaging more sustainable.

You can use recycled materials, such as recycled paper or recycled plastic. You can also use biodegradable materials, such as bamboo or corn-starch-based plastics, for your packaging.

Keep in mind that sustainable packaging can be more expensive than traditional packaging. But, it’s worth the investment to show your customers that you care about the environment.

Hello Kitty used in a graphic design and illustration study by Joseph Senior – there’s more.

Get Professional Help

If you’re not sure how to create the perfect branding for your product packaging, it’s worth getting professional help. A professional designer can help you envision your packaging and bring your ideas to life.

In summary, product packaging influences consumer behaviour in several ways. The right packaging can make a product more appealing and increase the likelihood of purchase. The wrong packaging can confuse customers and lead them to choose a competitor’s product instead.

Creating the perfect branding for your product packaging is essential to the success of your business. But, it’s not always easy. Following these tips, you can create packaging to help your product stand out from the competition.

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