• Latest
SHEIN Is The Most Popular Brand In The World

SHEIN Is The Most Popular Brand In The World

December 19, 2022
DORIC ORDER: Appetites in the Algorithm

DORIC ORDER: Appetites in the Algorithm

September 5, 2025
MUBI

MUBI Releases Die My Love Trailer starring Jennifer Lawrence & Robert Pattinson

September 5, 2025
Monster Ed Gein

First Trailer for Monster: The Ed Gein Story Released

September 5, 2025
Nike Why Do It

Alcaraz, LeBron & Clark Lead Nike “Why Do It?” Call to Begin

September 5, 2025
Ferrari Celebrates Italian Grand Prix 2025 with Unique Pieces

Ferrari Celebrates Italian Grand Prix 2025 with Unique Pieces

September 5, 2025
ZEGNA Presents Fall Winter 2025 with Mads Mikkelsen in Torino

ZEGNA Presents Fall Winter 2025 with Mads Mikkelsen in Torino

September 5, 2025
Tommy Hilfiger Fall 2025 Racing Club Continues with JISOO

Tommy Hilfiger Fall 2025 Racing Club Continues with JISOO

September 5, 2025
BAO BAO ISSEY MIYAKE Introduces WONDER Series

BAO BAO ISSEY MIYAKE Introduces WONDER Series

September 5, 2025
Anja Gockel

The Colourful Search for Happiness: Anja Gockel Spring Summer 2026 Collection

September 5, 2025
Christian Louboutin Winter 2025 Collection Brings Pattern and Form

Christian Louboutin Winter 2025 Collection Brings Pattern and Form

September 5, 2025
Giorgio Armani

Giorgio Armani Dies at 91 in Milan

September 4, 2025
Patrick Mahomes

Patrick Mahomes Joins Hublot as Global Ambassador

September 4, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

SHEIN Is The Most Popular Brand In The World

December 19, 2022
in Womenswear
0
Share on FacebookShare on Twitter
@shein

Fast fashion brand SHEIN takes down giants like Zara and Nike as the most popular fashion brand of 2022. The report was made by money.co.uk listing all of the brands that made top searches around the world. A statement like this doesn’t tell people much, and it’s hard for us to visualize what it actually means. However, we’re here to explain why it’s worse than it seems, and why we should care. On a daily basis, SHEIN releases between 2,000 and 10,000 models of clothing, which are proudly displayed on banners throughout their site. Given that between 50-100 pieces of the item will be produced per model (while it is still in customer testing), SHEIN is capable of producing as many as one million pieces of clothing in just one day. To give you an idea that this is a big number even in the world of fast fashion, we will compare it to other examples of fast fashion stores. H&M annually releases 25,000 different clothing models, Zara annually releases 35,000 different models, while SHEIN annually releases up to 1.3 million different clothing models. Sounds scary? Because it is. So why are the younger generations buying more from the fast fashion brands?

@shein

In 2021, a report by the NGO Public Eye revealed that SHEIN workers were working as many as 75 hours a week, with only one day off per month. The brand has been accused of countless design thefts from various fashion designers, especially artists from marginalized communities. Unlike other fashion brands that have their stores and employees all over the world, ultra fast fashion brands exclusively sell online. TikTok and Instagram serve as the main tools when it comes to getting traffic, with videos like #SHEIN trying on clothes getting over 22 billion views. Recently, videos straight from a SHEIN factory started circulating on the social network TikTok, so we have the opportunity to see firsthand just a fraction of what is behind this ultra fast fashion brand. Environment estimates that annually 100 billion pieces of clothing are produced worldwide, and that 92 million tons of clothing end up in waste, which is equivalent to one garbage truck every second. Thanks to ultra fast fashion brands and their working principles, the fast fashion industry is contributing to the destruction of the environment at a rate we could not imagine until now. All in the form of carbon emissions into the air, water consumption, as well as the daily violation of basic human rights and security.

@shein

Just like we already mentioned, Shein’s main source of traffic and communication with the customers is through Instagram and TikTok, so we suppose their target groups are definetly younger women. While that is totally alright, the majority of younger population is not aware of the damage this fast fashion brand produces on the daily basis. Their approachable prices and vast number of styles attract a large number of population. The rise of the brand was mostly seen during coronavirus pandemic, when the whole world stopped working, everyone was staying at home and trying to entertain themselves. One of the ways people entertained is definetely shopping, fast and cheap shopping. While avoiding fast fashion and shopping sustainably is always the preference, it’s unfortunately a luxury that not everyone can afford and now more than ever, it appears that more and more consumers are finding themselves without the choice. The inflation is also not helping people earn more money and investing into quality things, but overconsumption of cheap yet poor quality clothes is only doing bad for our planet. Instead of buying 10 pieces from Shein, save some money and invest into a quality piece made by your local designer or a brand that focuses on sustainable practices.

Tags: sheinWomenswear
admin

admin

Related Posts

Anja Gockel
Berlin Fashion Week

The Colourful Search for Happiness: Anja Gockel Spring Summer 2026 Collection

September 5, 2025
Christian Louboutin Winter 2025 Collection Brings Pattern and Form
Ad Campaigns

Christian Louboutin Winter 2025 Collection Brings Pattern and Form

September 5, 2025
Pucci Unveils Passepartout FW25 Campaign with Naomi Campbell
Ad Campaigns

Pucci Unveils Passepartout FW25 Campaign with Naomi Campbell

September 4, 2025
forte_forte Presents Winter 2025 Collection “Sogni”
Fall Winter 2025.26 Womenswear

forte_forte Presents Winter 2025 Collection “Sogni”

September 4, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.