SKIMS has announced its latest campaign featuring a stellar line up of breakthrough female artists – Ice Spice, Nessa Barrett, PinkPantheress and RAYE. With a collective of over 1.5 billion streams on Spotify, the viral stars are welcomed into the SKIMS family as the latest faces of the brand’s shapewear campaign captured by Vanessa Beecroft. SKIMS and Kim Kardashian continue to strategically tap into pop culture and cast viral talent to reinforce SKIMS’ modernization and impact on the shapewear category, proving that shapewear is for every body and every occasion.
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I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists. Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community. – Kim Kardashian, Co-Founder and Creative Director of SKIMS
I love wearing SKIMS shapewear, especially when I’m on tour – it gives me that added bit of confidence before I perform. – Nessa Barrett.
SKIMS has changed the game when it comes to inclusivity and representation, and I’m honoured to be a part of its community of confident women. This shapewear does exactly what it’s meant to! – RAYE
This launch marks SKIMS largest offering of innovative new shapewear styles since the brand launched in 2019. The assortment, available on Thursday, April 27th, features the all-new Everyday Sculpt Collection, a selection of lightweight, everyday sculpting bralettes, thongs, bodysuits, and more. The Seamless Sculpt Collection has been updated with eleven new cuts, including evolutions to the social media-viral Seamless Sculpt Bodysuit and other favourite styles. SKIMS now offers even more modernized solutions for every occasion.
I loved being a part of SKIMS latest shapewear campaign. These styles empower me to try clothes I wouldn’t have tried before and make me feel so comfortable and secure. – PinkPantheress
SKIMS just gets it and makes me feel extra snatched. I’m happy to be a part of the latest campaign. – Ice Spice
