Maison Margiela hosted an event on March 16, 2026, at its Melrose Place location in Los Angeles to celebrate its Spring Summer 2026 Co-Ed campaign. The gathering brought together friends of the house following the release of the campaign film Joy, which launched on March 11 alongside the collection.
EVENTS
The event centered on the collaboration with composer and pianist Max Richter, whose original score defines the campaign film. In Joy, Richter performs on harpsichord alongside an orchestra of 43 young musicians from the Association Orchestre à l’École. The project connects the collection to a musical composition shaped through collective performance.
Guests included Oscar-nominated composer Max Richter, musicians such as Maria Zardoya, Orville Peck, and Lykke Li, athletes like Chloe Kim, actors including Lux Pascal, Sydney Lemmon, Luis Gerardo Méndez, and Ian Ousley, alongside artists, photographers, and creatives such as Brittany Byrd, Delfin, Kohshin Finley, Dana Boulos, Terrence O’Connor, Courtney Trop, Denzel Dion, Sami Miro, and many others.
The campaign film draws from the Co-Ed Spring Summer 2026 runway presentation, which explored the idea of a chaotic night at the opera. Several musicians who appeared during the runway presentation also take part in the film, linking the live show to the campaign’s visual and musical direction.
Richter describes the project through collective creativity, focusing on the experience of performing within an orchestra. He points to shared performance as a way to communicate through sound and develop a unified direction. His collaboration with Association Orchestre à l’École and Maison Margiela reflects that approach, with the composition shaped through group participation.
Maison Margiela extends the project into digital space through a curated Spotify playlist featuring selections chosen by the orchestra and Richter under the theme of joy. The playlist remains available through the house’s official Spotify account, continuing the musical aspect of the campaign beyond the film.
