American lingerie brand Victoria’s Secret unveiled its The Icon by Victoria’s Secret, a one-of-a-kind Collection of bras, underwear, and lingerie that celebrates different body types. Supermodels Gisele Bündchen, Naomi Campbell, Adriana Lima, Candice Swanepoel, Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski star in the campaign, that is centered on the new Icon by Victoria’s Secret Push-Up Demi Bra.
The campaign that captured the power of each woman in the cast, was lensed by renowned photographer Mikael Jansson, and styled by Camilla Nickerson. Some of the featured models will also appear in The Tour, a revamped version of the brand’s fashion show that will debut this autumn and will focus on upcoming global creatives.
We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love. It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons – said Janie Schaffer, Chief Design Officer at Victoria’s Secret
Included in the collection is the Icon by Victoria’s Secret Push-Up Demi Bra, which features innovative lifting and contouring technology designed to accentuate the wearer’s natural form. In addition to a discreet, all-over lace design, it features light push-up padding, a smoothing wing, and completely adjustable, convertible straps. The collection also includes pants, slips, and robes with the brand’s classic logo, with pant prices beginning at $18.50, bra prices at $54.95, and lingerie prices at $32.50. The Icon Collection has sizes ranging from 32A to 44DDD and XS to XXL, making it a potential new signature design for many.
Members of Victoria’s Secret’s Collective Loyalty Program can register for early access to The Icon collection. The collection will officially debut on Thursday, August 10th, at retail locations nationwide.
