Fashion brand Ulla Johnson presented its Pre-Fall 2024 collection, an exploration of distorted floral patterns, transparency, and moody artwork, creating a visual experience akin to looking through a filtered photographic lens. Shot in the stunning landscape of Puerto Rico by Julia Noni, the campaign imagery exudes cinematic beauty, capturing the joy and movement that embody the architectural lines and modern, graphic elegance of the collection.
Inspired by the renowned French-American artist Niki de Saint Phalle, known for her monumental sculptures and vibrant explorations of emotion, the collection borrows her dynamic brushstrokes to infuse a sense of movement across various fabrications. From patchwork linen eyelet and lace to hand-appliqué ramie trimmed with scalloped edges, Saint Phalle’s influence is palpable in the fluttering lines, prints, embroideries, and handmade fabrications.
The collection spotlights Ulla Johnson’s commitment to incomparable artistry, with intricately constructed details and a diverse array of rich textures. Silk habotai, hand-dyed in Bangalore, features motifs that resonate with the dark, electric energy of the collection, complemented by hand-crochet petals of mosaic separates. The collection also plays with form, featuring micro-pintucks on cinched dresses with corsetry seamlines and functional workwear details incorporated into feminine tailoring.
Knitwear is a highlight, ranging from relaxed wavy silhouettes crafted from an intricate mix of yarns to compact, architectural knits adorned with fringe. Mixed pleating, quilting, and crochet appear in a palette of earthen monochrome silks and cottons, paired with the collection’s growing denim offerings in unique washes and styles.
Sustainability is a key theme, with Johnson expanding her use of organic materials like linen, ramie, organic jersey, and fleece. The shoe range, including new ballet, boot, and sandal offerings, continues this sustainable ethos, featuring vegan leather in hand-braided flats and elegant heels. The Italian-made handbag range expands with new shapes and seasonal updates, incorporating graphic color-blocked snakeskin and striped raffia.
The collection is a celebration of the female form, presenting new volumes and fitted silhouettes that challenge traditional expectations of scale and color. Johnson reimagines her signature prints and shapes into an array of mesmerizing surfaces, amplified textures, and nuanced femininity.
these ulla johnson prints are magic!