SKIMS, the innovative brand founded by Kim Kardashian and Jens Grede, is turning the spotlight onto the team of remarkable women behind its success. In a fresh Apparel Shop campaign, SKIMS celebrates the dedication and creativity of its female workforce, showcasing their pivotal role in shaping the brand’s identity and products.
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, reveals the inspiration behind the campaign, citing the chic SKIMS attire worn by the team in the office as a driving force. With a deep appreciation for her colleagues’ influence on design, fit, and style, Kardashian underscores the importance of recognizing the women who contribute significantly to SKIMS’ journey.
Emphasizing inclusivity in all aspects, SKIMS proudly represents women of diverse backgrounds, sizes, and ages, both in its workforce and its customer base. By highlighting the women across various departments—from Finance to Design—the campaign sheds light on how internal collaboration fosters SKIMS’ success and resonates with its clientele. The campaign launch coincides with the introduction of new styles and colorways in The Apparel Shop, including the highly sought-after Outdoor collection and the debut of the French Terry collection. From classic loungewear to versatile sweat sets, SKIMS offers a range of options designed to empower women in their everyday lives.
With its commitment to innovation and inclusivity, SKIMS continues to redefine standards in underwear, loungewear, and shapewear, providing solutions that cater to every body. As the campaign unfolds, it not only showcases the brand’s latest offerings but also celebrates the spirit of empowerment and confidence that defines the SKIMS lifestyle.
Explore All Looks from the Campaign in the Gallery Below:
