As we transition from summer’s carefree chaos into the cooler months of fall, a notable shift in fashion trends is happening: the rise of “demure” dressing. This evolving trend alludes back to style icons like Carolyn Bessette-Kennedy while highlighting modern fashion influencers like Brenda Weischer. Here, the focus shifts towards a more refined, thoughtful, and mindful aesthetic, as popularized by content creator Jools Lebron.
This balance of simplicity and quality focuses on classic pieces, minimalist accessories, and intentional choices that celebrate individual beauty without excessive display. To follow this trend while elevating your fall look, check out our four tips below.
Accessorize while embracing quiet luxury
The trend of quiet luxury is about choosing high-quality, timeless pieces that add understated elegance to your outfit. Instead of piling on jewelry, opt for one or two statement pieces that reflect your personal style without overpowering your look.
For example, a simple gold bangle, like the Cartier Love Bracelet, or delicate silver earrings like studs or threader earrings, can speak volumes when paired with a monochromatic ensemble. To choose between gold or silver jewelry, try taking your skin undertones into consideration. If your veins appear greenish, gold jewelry will likely complement your warm undertones beautifully. If your veins appear bluish or purplish, silver or platinum pieces will suit your cooler undertones.
Add a subtle pop with colored contact lenses
Whether or not you need vision correction, contact lenses can enhance or completely change your eye color, adding a subtle yet powerful pop to your overall appearance. They’re safe to wear as long as they’re used correctly – clean hands, no overnight wear, and adhering to wear time guidelines are essential practices.
Consider trying lenses like Honey from Air Optix or Mystic Hazel from Dailies to seamlessly blend with a warm fall palette. The shades from these colored contacts add a gentle glow to your eyes and pair beautifully with the earth tones and neutral hues of fall. If you’re feeling a bit bolder but still want to maintain the theme of demure dressing, try colors like Gemstone or Mystic Green. These shades allow you to amplify your look without breaking the understated and thoughtful aesthetic.
Make modest fashion choices
From Michael Kors to Max Mara and Lemaire, the prevalence of trench coats and structured silhouettes on fall fashion runways speaks to the refined take on ‘corpcore’ – a style blending the structured lines of traditional office wear with more relaxed, everyday elements. However, the trend toward modesty isn’t just about silhouette but also about color and pattern choices.
Monochromatic looks, especially in neutral tones like beige, black, or soft grays, lend an air of coherence to any outfit. Otherwise, patterns like plaid or houndstooth are also having a moment this fall, providing texture and visual interest while maintaining the subtlety of the demure trend. Investing in classic pieces such as the Voluminous Midi Skirt from ZARA or even a custom-tailored blazer ensures that your wardrobe remains timeless, versatile, and on-trend.
Opt for understated makeup
Just as fashion is embracing a mindful, demure approach, so too is beauty. Understated makeup is the perfect way to highlight your natural features without overpowering your look. Take a cue from Lily James at the Italian premiere of her film Finalmente l’Alba. Her makeup look was all about minimalism – a soft sweep of rose blush, a hint of pink eyeshadow, and the thinnest wing of black eyeliner to subtly enhance her eyes.
The key is focusing on breathable textures and muted tones. Follow along with the effortless skin aesthetic and consider opting for a light, hydrating foundation like those from Ilia or Charlotte Tilbury, paired with a delicate blush, such as the cult classic Nars Blush in the shade Orgasm. Finishing off with a touch of mascara can bring out your best features without drawing excessive attention.
This fall, let your style reflect thoughtful choices that celebrate both simplicity and sophistication.
Images from City Slicker by Pip Bourdillon – see full article here.
