Casablanca unveils its Resort 2025 collection with a focus on ancient Greece, reimagined through a contemporary lens. Creative director Charaf Tajer draws from Greek iconography and the ritch history of sport, integrating these elements into the brand’s aesthetic codes. Photographed by longtime collaborator Pierre-Ange Carlotti, the campaign captures a sculptural elegance, with models posed as if part of a classical tableau. Each image embodies the duality of stillness and energy, blending the timeless influence of Greek art with Casablanca’s signature modernity.
Set against the historic Musée Bourdelle in Paris, the collection juxtaposes architectural tailoring with relaxed silhouettes. A navy blazer paired with tailored shorts and a crisp white tennis dress are presented alongside bronze sculptures, creating a dialogue between the garments and the artistry of the museum’s setting. In another gallery, the rich hues of navy and cream in track jackets and knits reflect the opulent surroundings, emphasizing Casablanca’s ability to fuse sophistication with comfort. The campaign immerses viewers in a narrative that seamlessly intertwines the collection with its evocative environment.
Expanding its offering, the Resort 2025 collection introduces a curated holiday focus. A standout piece is a unisex light grey tuxedo blazer with satin lapels, layered over an après-sport ensemble that underscores the brand’s refined yet versatile approach. Other highlights include a metallic monogram knit polo with pearl buttons and silk shirt-and-shorts sets in a gradient of silver and white, invoking the flowing motifs of Grecian waves. Each piece exudes an understated luxury that ties back to the collection’s central theme of reinterpreting the past for the present.
The campaign follows its models through the city as night falls, weaving between museum galleries, busy streets, and a hotel suite adorned with ornate furniture and classical details. Carlotti’s photography captures the interplay of light and texture, spotlighting metallic accents and vivid primary colors that resonate against the muted tones of the backdrop. The garments, featuring intricate details like Grecian columns and the pilgrimage sites of Eleusis, carry the spirit of ancient Greece into modern expressions of sport and leisure.
Stars of the Casablanca Resort 2025 campaign are Chaima Ameziane, Noah Hannes, Haroon Sherzad, and Marie Belle. In charge of styling was Helena Tejedor, with art direction from Rashid Babiker, set design by Victor Jacquard, and casting direction by Ernest Rudzki. Beauty is work of hair stylist Vi Sapyyapy, makeup artist Stephanie Kunz, and manicurist Alex Feller. Production by Producing Love.
Casablanca achieves a delicate balance between honoring its classical inspirations and innovating within its own brand narrative. The collection is an exploration of how art, history, and fashion intersect, creating pieces that feel both storied and contemporary. Attention to detail is evident in every design, from the texture of metallic threads in knitwear to the flowing cuts of silk garments.
Available December 3rd on casablancaparis.com and at leading fashion boutiques worldwide, the Resort 2025 collection invites a deeper connection to the stories it tells through its designs.
