Jimmy Choo introduces Chloë Sevigny as the face of its Spring 2025 campaign, unveiling the Hyper Glamour collection. Conceptualized by Paris-based creative duo Ezra Petronio and Lana Petrusevych of Petronio Associates, the campaign channels the polished energy and playful attitude of the early 2000s. Chloë, known for her distinctive style and boundary-pushing roles, perfectly embodies this aesthetic, making her a fitting muse for the season.
The visuals and films in the campaign are intentionally minimal, emphasizing color themes and keeping the focus on Chloë and the collection’s standout shoes, bags, and eyewear. Her presence captures a mix of confidence and ease, reinforcing her reputation as an arbiter of cool, both past and present. With a clean aesthetic and tight framing, the campaign reinterprets glamour on Chloë’s own terms, moving beyond traditional definitions and embracing individuality.
An Academy Award-nominated actor, Chloë Sevigny has built a career on roles that challenge expectations, from Kids and Boys Don’t Cry to acclaimed television projects like Big Love and Monsters. Her personal style has consistently set her apart, making her a cultural icon recognized for authenticity and effortless sophistication.
Speaking about the campaign, Chloë reflects on fashion’s ability to transform: “Personally, I believe the freedom of expression that fashion offers can be really powerful. Slipping on a pair of heels or reaching for your favorite bag can be transformative; you can reinvent yourself from one day to the next. To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look.”
Sandra Choi, Creative Director of Jimmy Choo, echoes this sentiment: “Chloë embodies the spirit of the Jimmy Choo woman – confident, effortless, and good fun. She’s completely at ease in her own skin, with a strong sense of self that naturally draws people in.”
The Spring 2025 collection revisits key elements from the early 2000s, embracing the high-energy femininity that defined the era. Sculptural bows take center stage in the STAZ family of shoes and bags, while oversized paillettes add movement to the ISA mule and the signature BON BON bag.
One of the campaign’s key styles is the IXIA drop-heel pump, a signature piece that Chloë has previously worn on the red carpet. Her history with the brand extends beyond this campaign, she also starred in Jimmy Choo’s Spring Summer 2016 campaign, cementing her ongoing connection to the house. Jimmy Choo’s Spring 2025 collection is available online and select boutiques worldwide.
Talent: Chloë Sevigny
Creative Direction: Ezra Petronio & Lana Petrusevych
Director of Photography: Julien Andreetti
Stylist: Jane How
Set: Giovanna Martial
Hair: Damien Boissinot
Make Up: Christelle Cocquet
Manicurist: Alexandra Janowski
BTS photographer: Josipa Orasanin
Production: The Production Club
