Savage X Fenty teams up with GloRilla for its Spring 2025 campaign, a collaboration that feels like a natural fit. Rihanna has openly supported the Memphis rapper, making this partnership an exciting next step. GloRilla steps into the spotlight for the brand’s Sunray Lace collection, bringing confidence and attitude to the latest drop.
This collection, set to launch on March 5, introduces a vibrant floral lace design in acacia pink, perfect for the season. Savage X Fenty stays true to its accessible pricing, offering pieces between $6 and $38 USD. The line prioritizes inclusivity with sizes ranging from XS to 4X, while bra cups extend from A to H.
Savage X Fenty crafted the Sunray Lace collection with self-expression in mind. The lookbook features GloRilla in the Sunray Lace Thong, Sunray Lace Teddy, and Sunray Lace Plunged Bra, pieces designed to emphasize natural beauty and style. The delicate lace fabric adds texture, while the bold floral print keeps it fresh for spring.
By keeping size accessibility at the forefront, the brand ensures a fit for every body type. The commitment to offering a wide range of sizes continues to be a defining feature of the brand, reinforcing its focus on inclusivity.
This campaign marks the first of many drops featuring GloRilla as the face of the brand. Her partnership with Rihanna extends beyond lingerie, as she now represents Fenty Skin, Fenty Hair, Fenty Beauty, and Savage X Fenty.
Reflecting on this milestone, GloRilla shared her excitement about joining forces with Fenty across multiple categories. “I’m beyond excited to be the first-ever joint partner for Fenty brands. Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all.”
With this campaign setting the tone, GloRilla’s presence in the Fenty universe continues to grow. This partnership extends across multiple Fenty lines, signaling more fashion and beauty drops in the months ahead.
The Sunray Lace collection launches on March 5, available exclusively through Savage X Fenty’s official website.
