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Acne Studios Expands Camero Bag Line with New Styles

Acne Studios introduces the Hotel and Gym silhouettes, expanding the Camero line with travel-ready and compact formats.

September 8, 2025
in ACNE Studios, Ad Campaigns, Bags
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Acne Studios Camero Bag Line
Courtesy of Acne Studios

Acne Studios builds on the debut of its Camero Bag, first introduced for Spring Summer 2025, by unveiling new iterations for the current season. The design traces back to a style once carried by creative director Jonny Johansson in his early career, and now evolves into an expanded range of formats and finishes.

Two new silhouettes join the collection: the Hotel and the Gym. The Hotel arrives as an oversized version designed for travel, with proportions that emphasize storage and versatility. The Gym, by contrast, takes the form of a compact backpack, adding a sport-inflected option to the lineup. Both sit alongside the Camera and Party bags, which established the line earlier this year. The full offering now presents four unisex silhouettes, each defined by functionality and scale.

Courtesy of Acne Studios
Acne Studios Camero Bag Line
Courtesy of Acne Studios

Details remain consistent across the range. Every Camero Bag carries a metal key charm stamped with the words “Acne Studios Stockholm 1996,” a reference to the year the house was founded and modeled after a traditional Swedish house key. The bags also feature multiple zipped compartments, offering practical organization, and are finished with hand-applied metallic rivets that provide texture and durability. The Hotel silhouette introduces an additional feature: a mirror tag embossed with the Acne Studios logo in silver foil, underscoring its role as the collection’s travel-ready centerpiece.

The introduction of the Hotel and Gym bags signals the brand’s interest in creating a family of designs within the Camero line. Each silhouette responds to specific daily needs, whether a larger format for travel, a compact backpack for casual movement, or the original Camera and Party bags for everyday use.

Courtesy of Acne Studios

Color and material updates further expand the collection. The Camero now appears in fuchsia suede, delivering a vivid seasonal touch. Alongside it are versions in cobalt blue, black, red, chocolate brown, and sesame beige, a spectrum that balances classic neutrals with brighter options. Each shade supports the bag’s unisex positioning, making the collection adaptable to a broad range of personal styles.

As Acne Studios introduces these updates, the Camero Bag stands as both a reflection of the brand’s past and a platform for new ideas. With four silhouettes and an array of finishes, the line captures a balance of function and experimentation, offering a range that adapts to multiple contexts.

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Tags: ad campaignsBagscollections
Jana Kostic

Jana Kostic

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