Moncler presents Warmer Together, a new campaign that brings Al Pacino and Robert De Niro together for the first time in a shared project. The campaign explores the concept of warmth as more than physical comfort, it becomes a symbol of friendship, human connection, and shared experience.
Founded in the French Alps in 1952, Moncler began with a clear purpose: to protect mountain workers and climbers from the cold. Over the decades, the brand evolved into a global leader in performance and style. Warmer Together expresses this philosophy through two of cinema’s most enduring figures.
Remo Ruffini, Moncler’s Chairman and CEO, describes the project as a reflection of the brand’s deeper values. “For decades, Moncler has been associated with winter and puffer jackets, but I have always felt that Moncler is about something deeper: love and a sense of togetherness. These values have shaped everything we’ve done for over 70 years,” he says. The campaign’s emotional narrative centers on Pacino and De Niro’s real-life friendship, conveying the warmth found in connection and mutual respect.
Photographer Platon captures the two icons in New York through a series of black-and-white portraits and five short films centered around Friendship, Respect, Connection, Trust, and Warmth. De Niro’s voice anchors the campaign’s teaser with the words, “Warmth was never about the outside. It was always about what was happening on the inside.” Pacino adds, “Friendship is the greatest thing you can have. Friends, people whom you share the same world with. There is just an innate trust. And the understanding of life.”
Musician and Moncler ambassador Tobe Nwigwe, joined by his wife Fat, recorded a new version of Bill Withers’ Lean on Me for the campaign. The song’s lyrics mirror the campaign’s core message, comfort, solidarity, and friendship in challenging times.
Within the campaign, Robert De Niro wears the Maya 70 jacket, a modern update of Moncler’s original down-quilted design. The jacket, crafted from the brand’s signature longue saison recycled nylon, features a logo pocket on the left sleeve and a detachable hood. It stands as a reflection of Moncler’s mountain heritage and contemporary craftsmanship. The new Bretagne jacket, designed for the Fall Winter 2025 season, joins the campaign as a shorter, hooded puffer offering lightweight warmth and a cocooning silhouette.
