There’s an easy confidence to The Hoxton Williamsburg. Opened in 2018 as the London-born brand’s first American outpost, the hotel quickly became a fixture of Wythe Avenue’s creative grid, part neighborhood anchor, part observation deck over the ever-evolving Brooklyn skyline.
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What once was the Rosenwach factory, home to New York’s water towers, now functions as a kind of urban sanctuary: glass, light, and the quiet hum of people coming and going.
Atmosphere
The Hoxton’s signature warmth is immediate, not in the performative sense, but in how the space lives. Designed by Ennismore, the interiors trade in subtle nostalgia: worn wood, soft brass, and shelves lined with art books that feel borrowed from a friend’s apartment. There’s a constant rhythm of locals filtering in for coffee, designers on laptops, friends meeting before a rooftop dinner. The energy sits between creative retreat and community hub, where the aesthetic polish never drowns out the casual ease.
Rooms
The 175 rooms are compact but considered, everything has purpose. Floor-to-ceiling windows open onto the Manhattan skyline, where light shifts from morning clarity to evening gold. The palette of plum, khaki, and teak wood brings warmth against the industrial grid. There’s a small desk, a mini fridge, and the brand’s signature Blank toiletries waiting in the marble-tiled bathroom. The view becomes part of the room’s architecture, a reminder of how close, yet how far, the city feels from this side of the river.
Food and Drink
The Hoxton’s culinary identity extends beyond its walls. Laser Wolf, perched on the rooftop, channels Tel Aviv energy through its open grill and sunset skyline views, the kind of place where the air smells of charred vegetables and wood smoke. K’Far, the café on the ground floor, hums from early morning, serving pistachio sticky buns and cardamom coffee to locals and guests alike. Jaffa, the hotel’s coastal restaurant, offers seafood and small plates that feel like an escape within an escape. Together, they form a kind of culinary microcosm, rooted in flavor, rhythm, and generosity.
Neighborhood
Wythe Avenue has become Williamsburg’s hotel row, a strip that reflects the neighborhood’s constant reinvention. Around the corner, Marsha P. Johnson Park opens to the East River, where Smorgasburg draws weekend crowds with food trucks and skyline views. The surrounding streets offer vintage stores, record shops, and the small-scale beauty that defines Brooklyn life. The Hoxton fits into this ecosystem effortlessly: a hotel that behaves like a local.
Service and Stay
Staff approach guests with the tone of friends rather than attendants, conversational, easy, and full of local knowledge. They’ll hand you a neighborhood tip before you can ask for one. Families can request the Tiny Hox setup with cribs, organic bedding, and small comforts for traveling with children. There’s no gym onsite, but guests can access local studios through the front desk, reinforcing The Hoxton’s ethos of connection over containment.
The Hoxton Williamsburg’s charm lies in understatement: the view that unfolds quietly through the window, the late afternoon light across the lobby floor, the mix of travelers and locals who pass through without ceremony. A place that feels lived-in, grounded, and entirely at ease in its Brooklyn skin.
A New Chapter: The Hoxton Edinburgh
Across the Atlantic, the Hoxton story continues with the opening of The Hoxton, Edinburgh, the brand’s first Scottish property. Located in the city’s West End, the new hotel spans eleven Georgian-inspired townhouses in Haymarket, reimagined into 214 rooms with the brand’s signature mix of warmth, wit, and design precision. Inside, the lobby glows beneath a vintage Murano glass chandelier and a mural by artist Verity Woolley, surrounded by velvet armchairs, parquet floors, and tapestries by Jasmine Linington. The hotel’s Italian trattoria Patatino brings a slice of Amalfi to Edinburgh with a spirited menu and theatrical interiors, while The Get Together ballroom space, screening room, and Hox Houses, three-bedroom, three-bath residences for extended stays, expand the Hoxton’s idea of hospitality into something closer to home. With its layered textures, community-minded collaborations, and effortless sense of place, The Hoxton, Edinburgh carries the same heartbeat, only now set to the rhythm of the Scottish capital.
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