adidas Originals and Avavav introduce their third collaborative collection, marking another step in a partnership that continues to shift how sportswear and fashion intersect. Creative Director Beate Skonare Karlsson drives the project with a clear intent to move past reinterpretation and arrive at silhouettes that feel entirely new. Her approach treats the Three Stripes as material for experimentation, opening room for pieces that question how far an adidas item can stretch in form, function and attitude.
SPORTSWEAR
The apparel collection reshapes familiar codes through Avavav’s lens. Track tops come in two opposing attitudes, either loose and slouchy or pulled close to the body with second-skin precision. A cropped puffer pushes proportions into a cartoonish register, while trompe l’œil layers echo the body-painted Beckenbauer tops from the Avavav SS25 runway reveal of the collaboration. Shorts expand into exaggerated volume, t-shirts shift structure with integrated hoods, and accessories become sculptural objects. A cap sliced at the brim and a sharply contoured bag both show Karlsson’s focus on form as a driver of expression rather than decoration.
Footwear advances the experiment further. The Modified Superstar returns with its sculpted sole and toe cap, this time shaped from a single vacuumed leather piece that embosses the stripes directly onto the upper. Its worn-in finishes give the shoe a familiar footing while keeping the new construction visible. The Moonrubber Megaride enlarges its bubble outsole and introduces reflective accents, expanding into fresh colorways and evolving into a cosmic boot that pushes the silhouette into showpiece territory. The collection then shifts into full surrealism with the Luge Heel, a shoe built around a 22-centimeter spike inspired by adidas performance luge footwear but stripped of any athletic intent, turning a technical reference into a playful exaggeration.
Photographer Szilveszter Mako leads the campaign imagery with his signature mix of raw physicality and painterly composition. His photographs reinforce the project’s creative force by removing any association with performance and placing the focus on play, irony, and character. The campaign builds on the idea that if adidas serves athletes, adidas Originals by Avavav serves everyone who moves in a different direction. Mako creates scenes that hold this idea clearly, using unexpected poses and set-ups to draw out the eccentric nature of the pieces.
The third adidas Originals by Avavav collection launches worldwide on 14 November through CONFIRMED, adidas.com, adidas stores, and select retailers.
