Armani Exchange brought a charged shift to Belgrade’s nightlife this weekend through an exclusive collaboration with Kult, one of the city’s most recognisable underground venues. The event moved with intention from the moment the doors opened, turning the club into a space where fashion, rhythm, and identity converged. DSCENE was on site to witness how the energy built through sound, light, and the visual language of the brand.
EVENTS
Kult carried a complete Armani Exchange takeover. The layout of the club changed through sharp design choices that set the tone for the night: a 3D-branded bar, LED animations running along the DJ booth, and a striking red neon reading “NYC.MILAN.BELGRADE.EVERYWHERE” suspended above the dancefloor. These elements gave the venue a recognisable presence without interrupting its underground character. Mirror stickers, VIP wristbands, and welcome drinks served with branded ice shaped an experience that felt cohesive from the entrance to the deepest part of the floor.
The music selection reinforced the event’s direction. Romanian duo SEPP & NU ZAU led the night with a set that moved effortlessly through Kult’s atmosphere. Local names CVTKVC, Zgonja, and KidEye added their own momentum and brought the room into full alignment with the event’s mood. The crowd reflected this dynamic blend: influencers and public figures like Fillari, Antonina Lončarević, Nađa Popivoda, Mila Stajkovac, Sasha Dimelo, Vladimir Gašić, and Aleksa Todorović joined editors and photographers from Vogue Adria, BURO, Journal, DSCENE, and other regional outlets. Their presence amplified the impression that Armani Exchange approached Belgrade with an understanding of its cultural rhythm.
Armani Exchange designed the evening around the idea of connecting fashion with nightlife in a direct and vivid way. The brand’s visuals shaped the club’s interior, creating a physical environment that matched the tempo of the sets. The partnership with Kult emphasised how a global fashion brand can step into an underground space and energise it without losing the rawness that defines it. The result was a meeting point where club culture and modern design moved in sync.
The new Armani Exchange collection followed the same aesthetic direction, offering a selection built for people who move through the city by night and day with clarity and confidence. Modern cuts, precise lines, and a clean urban tone defined the pieces showcased throughout the venue. The collection is now available in all Fashion&Friends stores across Serbia, in the Armani Exchange monobrand store at Galerija Belgrade, online at fashionandfriends.com, and through the mobile app.
This event marks the beginning of a series. The next night arrives on November 29, featuring a performance by Belgrade duo Nikola Pap & Mark Aasgier. All details about programming and tickets are available on Kult’s official channels.
