Coco Gauff stepped onto the red clay of the 2025 Rome Masters wearing a new on-court wardrobe created through the partnership between New Balance and Miu Miu. The American tennis star introduced the co-branded collaboration during her first match, marking the start of a multi-tournament campaign that brings fashion-led performance apparel to international tennis.
A New Approach to On-Court Design
The New Balance x Miu Miu collection presents a new direction for technical sportswear. Coco’s competitive wardrobe across three tournaments – Rome, Berlin, and Cincinnati – includes tailored dresses and separates featuring sharp color blocking and contemporary silhouettes. In Rome, she is wearing navy and white with red accents. Berlin’s look will shift to white and green with sky blue details, while the Cincinnati edition will feature white and royal blue with red trim.
Designed with performance in mind, the on-court outfits balance lightweight construction and mobility. The visual identity of the clothing takes cues from both heritage tennis design and Miu Miu’s directional aesthetic, pairing sport function with runway-informed structure.
Custom Footwear On and Off Court
On court, Gauff wears modified versions of her signature Coco CG2 shoe. The silhouette has been reworked by New Balance and Miu Miu to incorporate both high-performance features and style-forward design. These limited editions are engineered for match play but influenced by Gauff’s personal preference for classic New Balance lifestyle models.
Off the court, she will wear new takes on the New Balance x Miu Miu 530 SL sneaker. Built from leather and mesh, these pairs mirror the same palettes used in her match outfits, creating a cohesive visual story across her tournament wardrobe. The 530 SL is known for its lightweight build and retro-meets-modern shape, and in this edition, it gains a fashion-driven finish suitable for city wear.
Coordinated Apparel and Accessories
The collaboration includes technical silk zip hoodies and trackpants in coordinated color schemes, worn before and after matches. These pieces maintain a functional silhouette while offering a relaxed cut and luxurious material, bridging performance layering with streetwear-influenced design. Alongside footwear and apparel, the drop will include co-branded accessories that expand the scope of the release.
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Global Release and Miu Miu Select
The full New Balance x Miu Miu with Coco Gauff collection launches on September 10, 2025. The launch will also include an exclusive Miu Miu Select event in New York, hosted by Gauff at the 57th Street store. As part of the event, she will present her personal selections from Miu Miu’s Fall Winter 2025 collection alongside the new collaborative capsule.
For the campaign, Coco Gauff was styled by Lotta Volkova, and captured by fashion photographer Alessio Bolzoni.
