Dolce & Gabbana global campaign for The One ‘The New Intensities’ fragrance, with Madonna and actor Alberto Guerra comes to a surprise pre holiday release. The campaign’s first imagery appeared on major fragrance outlets, signaling a major new chapter for Dolce & Gabbana’s ‘The One’ fragrance family. The One’s latest edition (The New Intensities) is described as an evolution of the iconic scent, blending classic sensuality with a modern twist. Madonna’s presence amplifies the campaign’s cinematic tone, while Alberto Guerra brings a fresh edge. This pairing reinforces Dolce & Gabbana’s commitment to merging tradition, allure, and reinvention in both scent and image.
Dolce & Gabbana and Madonna’s creative partnership is rooted in literally decades of collaboration. Brand’s Creative Directors Stefano and Domenico who are also friends with Madonna, find the queen of Pop as a permanent source of inspiration. The pop icon first wore the brand in 1991 and became the face of multiple ad campaigns, including the notable 2010/2011 series shot by Steven Klein, which drew on Italian neorealism and Madonna’s own persona. The brand has also designed costumes for Madonna’s tours and celebrated her legacy throughout its history.
- The 2010/2011 ad campaign, where Madonna played a sensual housewife in images inspired by Italian cinema (source).
- The 2001 spring/summer collection, “Madonna, Gli Anni Ottanta,” which referenced her 1980s style.
- Numerous red carpet and fashion editorial moments in addition to custom tour wardrobes designed by the brand.
- Madonna and Dolce & Gabbana Eyewear Collection Collab MDG Eyewear also in 2010.
The new campaign for The One is both a celebration of this ongoing creative relationship and a bold statement for 2025, blending the fragrance’s established heritage with Madonna’s ever-evolving influence.
