Design Scene – Fashion, Photography, Style & Design

Ad Campaign: Gianfranco Ferrè
Collection: S/S 08
Model: Freja Beha Erichsen
Photographed by: David Sims
Lars Nilsson may be settling into the pilot's seat at Gianfranco Ferré, but he still wanted to show his vision for the fashion house so he planned a transitional ad campaign. Though the ensemble — a sharply tailored blazer cut close to the body over a silk blouse and high-waisted, wide-legged pants — was part of the spring collection, designed by the late designer and his assistant, Liborio Capizzi — the mood was imparted by Nilsson. David Sims shot the black-and-white image, featuring model Freja Beha Erichsen, in New York's Milk Studios. The campaign breaks worldwide in February.