Ad Agency: Serviceplan
"An apple a day keeps the doctor away" Servieplan and AOK brought this saying to life in a very attractive and tangible way: The month begins with 31 apples in a specialized tube made out of UVA and UVA resistant Plexiglas. Every day you remove one apple from the tube and eat it, thus giving boost to your health. The rest of the apples in the tube will move down and reveal today's date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced. Continue for more after the jump:
The calendars hung in AOK branch offices, attracting a lot of attention and getting extremely positive reactions.