in ,

Puma Clever Little Bag

Puma Clever Little Bag
Designer Yves Béhar
In collaboration with Fuseprojects designer Yves Béhar, Puma is set to introduce a new packaging system that will reduce their footprint, with a brand new green approach. Boxes contribute to millions of tons of waste every eyar, where things like shoe boxes are very often left out of the recycling circle. Distribution of Puma’s new packaging system is planned for 2011, view more after the jump:

Natasha Ygel for D-MAG

Lily Donaldson for W Korea