WWF Bluefin Tuna Overfishing

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WWF Ogilvy

Campaign: WWF Bluefin Tuna overfishing
Advertising Agency: Ogilvy
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold
Website: www.wwf.org
WWF once again enlisted the noted Paris based advertising agency Ogilvy, this time to raise awareness of Bluefin Tuna Overfishing, which if continues at this rate will drive the species extinct. Would you care more if Bluefin Tuna's were actually Panda, Rhino or a Gorilla?

WWF Ogilvy WWF Ogilvy WWF Ogilvy

Source | adsoftheworld.com