H&M’s new brand, Arket unveiled its first campaign 3 weeks before flagship store opening. The range includes men’s, women’s and children’s ready-to-wear and accessories collections and a homeware department. Campaign is shot by photographer Zoe Ghertner and styled by Jodie Barnes.
ARKET means ‘sheet of paper’ in Swedish. It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand. -Ulrika Bernhardtz, Creative Director
First flagship store will open in London on Friday August 25th.
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