in , , ,

Discover GUCCI’s Collaborative Music Project #GUCCIGIG

#GucciGig Presents Gucci Eyewear Collection

Courtesy of ©GUCCI

Discover Gucci‘s new collaborative music project #GUCCIGIG that was inspired by backstage creative process of gigs and festivals, and it showcases Gucci’s Eyewear collection. For the project Italian fashion house teamed up with 12 musicians from all over the world, who worked with collaborating partners – artists, illustrators, photographers, videomakers and graphic designers, to present their experience of live performance.

Courtesy of ©GUCCI
Courtesy of ©GUCCI

The musicians and bands that creative director Alessandro Michele invited to be part of #GUCCIGIG project include Alex Cameron (in collaboration with Jemima Kirke and Jack Ladder); Yves Tumor (with Jordan Hemingway); Curtis Harding (with Matt Correia and John Zabawa); band Amyl and the Sniffers (with Jamie Wdziekonski); Cole Alexander of Black Lips and Crush (with Ariana Papademetropoulos); Lou Doillon; Jehnny Beth (with Johnny Hostile); band Kikagaku Moyo (with Alessio Vitelli); Weyes Blood (with Taylor Giali); Populous (with Odd Arts), Connie Constance (with Sophie Jones and Morgan Benjamin); Merry Lamb Lamb (with Somewhere Nowhere Studio).

Courtesy of ©GUCCI

The results take many forms, from photography to illustration to video; the genres referenced include backstage and onstage reportage, fan art and gig flyer design. Inside their #GucciGig works, the musicians celebrate the most individual styles from the current Gucci eyewear collection. The designs have a distinctly rock ‘n’ roll spirit: oversized squared shapes decorated with beautiful pearled acetates, rich crystal pavés and colourful leather details. In addition to the squared pieces, with their on-stage look, a selection of street-style aviator models echoes the theme of bold shapes combined with rich colours.

Courtesy of ©GUCCI

The launch of #GucciGig synchronizes with the debut of Gucci’s Spotify account: each musician from the project will create a playlist with an unexpected theme.

Bally US

Courtesy of ©GUCCI

What do you think?

0 points
Upvote Downvote

Leave a Reply

Your email address will not be published. Required fields are marked *

Get The Latest Updates Straight To Your Inbox!

By subscribing to our newsletter you agree to DESIGN SCENE's Terms of service.

Ariana Grande


Jennifer Lawrence

Jennifer Lawrence is the Face of Dior Pre-Fall 2019 Collection