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Loewe Celebrates Work of William De Morgan with New Capsule Collection

Discover Loewe’s capsule collection inspired by William De Morgan’s Ceramic Creations

Loewe William De Morgan Capsule Collection
© LOEWE, photography Craig McDean

Designer Jonathan Anderson presented LOEWE‘s new capsule collection inspired by the work of British ceramicist William De Morgan. Fashion photographer Craig McDean captured Loewe William De Morgan‘s lookbook featuring models Jamily Wernke Meurer and Janaye Furman. In charge of styling was Benjamin Bruno, with creative direction from M/M (Paris), and set design by Andy Hillman. Beauty is work of hair stylist Anthony Turner, and makeup artist Lynsey Alexander.

Loewe William De Morgan Capsule Collection
© LOEWE, photography Craig McDean
Loewe William De Morgan Capsule Collection
© LOEWE, photography Craig McDean
Loewe
© LOEWE, photography Craig McDean

Each year we have tackled different Arts and Crafts heroes of mine, for me it was a very natural process to do William De Morgan, he was a big collaborator in the Arts and Crafts movement and a true fantasist in that moment.” – Jonathan Anderson, Loewe’s creative director.

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Loewe
© LOEWE, photography Craig McDean
Loewe William De Morgan Capsule Collection
© LOEWE, photography Craig McDean
Loewe
© LOEWE, photography Craig McDean
Loewe
© LOEWE, photography Craig McDean

In keeping with the Arts and Crafts creed of experimentation, the collection showcases a range technical craft processes, including leather marquetry, hand embroidery and thickly layered weaves. De Morgan’s illustrations are reimagined in new mediums, details are exaggerated, and certain garments remake the wearer as the creature itself. This is a collection in which the imagination is set free and the magical is blended with the everyday.

Loewe
© LOEWE, photography Craig McDean
Loewe
© LOEWE, photography Craig McDean
Loewe
© LOEWE, photography Craig McDean

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