Blumarine new creative director, Nicola Brignano was looking at the archive, for Italian brand’s Spring Summer 2021 collection. Giving the collection an attitude of fresh femininity, of a seductive and playful ease, Brognano is looking at the archive through a young and personal lens.
I wanted to tell my personal memory of Blumarine. When I was a kid, I used to buy fashion magazines to see the collections, and to see what the Blumarine’s collection was like. I wanted to tell the story of a woman who loves to play with the multifaceted aspects of her personality: romanticism and sensuality; vulnerability and strength; lightness and intensity… without excesses.
– Nicola Brognano, Creative Director
The Blumarine woman shows her flair for romance wearing short hem-ruffled slipdresses in flimsy chiffon, printed with delicate motifs of roses and butterflies. She is seductive in butterfly-shaped tops encrusted with Swarovski crystals, paired with plissé miniskirts and fringed high-heeled boots. Resplendent in silk minidresses embroidered with tiny roses, sweet-looking as pastel-hued candies, she looks delightful. Her modern, strong side is highlighted by tight, slim denims, sparkling with precious embroideries and worn with cropped or one-shouldered versions of the iconic BluVi cardigan.
Rich embellishments are one of Blumarine’s glamourous trademarks, beautifying linear, slender shapes, almost minimal in their ‘90s ease. The bias-cut slipdresses; the lithe yet tight silhouettes; the sexy pencil skirts enhanced by plays of tiny ruffles.
The collection mixies animal prints and florals, zebra and butterflies, as an expressive exercise of eccentric freedom. The color palette of soft pastels is counterbalanced by accents of dramatic black; hues of mint green, candy pink, glacé blue and cream hint at the Rococo flair for pâtisserie of a young Marie Antoinette, enjoying macarons listening to Bow Wow Wow, as seen in Sofia Coppola’s eponymous movie.
Seduction and romance; a strong, modern, self-confident sense of femininity. For the Blumarine woman, fashion is a creative game to freely express her multifaceted, ever-changing personality.