Balenciaga will unveil the Fall 2021 collection through a futuristic video game set in 2031. After showing its Summer 2020 collection with a music video, Kering-owned brand is turning to gaming. Named Afterworld: The Age of Tomorrow, the game is set to be released on December 6.
Fashion has become such a checklist. And I feel like I personally want to try to do it differently. – said Demna Gvasalia for WWD.
The game that will present the brand’s Fall 2021 collection will be offering players a chance to navigate a distinct zones guided by various tasks in a narrative based on mythological pasts and projected futures.