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Balenciaga Will Show Next Collection Via Video Game

Afterworld: The Age of Tomorrow is set to be released December 6.

Balenciaga Spring Summer 2021 Collection

Balenciaga will unveil the Fall 2021 collection through a futuristic video game set in 2031. After showing its Summer 2020 collection with a music video, Kering-owned brand is turning to gaming. Named Afterworld: The Age of Tomorrow, the game is set to be released on December 6.

Balenciaga Spring Summer 2021 Collection

Fashion has become such a checklist. And I feel like I personally want to try to do it differently. – said Demna Gvasalia for WWD.

The game that will present the brand’s Fall 2021 collection will be offering players a chance to navigate a distinct zones guided by various tasks in a narrative based on mythological pasts and projected futures.

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