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BALENCIAGA Spring Summer 2022 Collection

With SS22 Collection, Balenciaga explores alternate realities and identities

BALENCIAGA
©BALENCIAGA

Luxury house BALENCIAGA presented their Spring Summer 2022 Clones Collection, that explores alternate realities and identities created by today’s technology. The collection examines our sense of reality in a world where we can no longer decipher between unedited and altered, fact and fiction, fake and deepfake. For the presentation Balenciaga created a video, directed by Quentin Deronzier, featuring artist Eliza Douglas wearing every single look from the collection. Eliza appears as a series of digital clones, some of which are deepfakes, or models with Eliza’s photogrammetry-captured and CG-scanned face digitally grafted on.

The collection also featured The Hacker ProjectBalenciaga‘s conceptual interpretations of Gucci’s signatures pieces. It merges two brand’s codes and explores the ideas of authenticity, counterfeiting, and appropriation.

BALENCIAGA
©BALENCIAGA

We see our world through a filter – perfected, polished, conformed, photoshopped. We no longer decipher between unedited and altered, genuine and counterfeit, tangible and conceptual, fact and fiction, fake and deepfake. Technology creates alternate realities and identities, a world of digital clones.

BALENCIAGA
©BALENCIAGA

The collection features a deconstructed tailoring, engineered to sit off the body in various silhouettes. Dresses are patched, draped, and ultra-pleated, forming cocoon-like shapes in bright colors, florals, and graphic prints consisting of overviews of Balenciaga products mimicking icons on a computer desktop. Wrap coats recall a classic Balenciaga cocoon construction, but safety-pinned to one side and frayed at the hem. Trenches, coat dresses, and bombers are mostly reversible, giving the same garment two aesthetic functions.

BALENCIAGA
©BALENCIAGA

Eveningwear is reimagined in a corseted molleton pant suit, a variety of matte spandex draped dresses, and finally a red stretch velvet ballroom gown inspired by and in tribute to Divine, the iconic drag artist.

BALENCIAGA
©BALENCIAGA
BALENCIAGA
©BALENCIAGA

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