French fashion prize ANDAM has announced 14 finalists for the three top prizes, including London-based Rokh, Area and Gmbh. For its 32nd edition, the internationally recognized award, is giving 300,000 euros as a Grand Prize, as well as 100,000 for Pierre Bergé Prize, and 50,000 for accessories.
The final jury will take place on July 1st 2021 and will offer to the winner an endowment of 300,000 euros, as well as, an accompanying of 1 year from Cédric Charbit, CEO of Balenciaga, represented by the Kering group, which will permit to the winner to develop their brand both on a creative and strategic aspect.
Seven designers have been nominated for the Grand Prize, including New York-based Area, Bianca Saunders, Casablanca founded by Charaf Tajer, Paris-based designer Ludovic de Saint Sernin, Rokh by Rok Hwang, Wales Bonner and Berlin-based GmbH by Serhat I??k and Benjamin A. Huseby, who were recently named creative directors of Trussardi.
Four finalists are nominated for the Pierre Bergé prize – Charles de Vilmorin, recently named creative director of Rochas, as well as the EgonLab, Ester Manas, and Uniforme Paris.
The Accessories Prize has named three finalists, including goods maker Aswad founded by Sonia Ahmimou, Parisian jeweller Samuel François and Published By.
The fellowship winners presentation and the ANDAM dinner will take place in September during the Paris Fashion Week.
