• Latest
  • Trending
3 Ways eCommerce Retailers Should Interact With Shoppers

3 Ways eCommerce Retailers Should Interact With Shoppers

August 11, 2021
ALTUZARRA

Fantasy & Functionality: Altuzarra Spring Summer 2023 Collection

February 8, 2023
Erykah Badu

Erykah Badu is the Cover Star of American Vogue March 2023 Issue

February 8, 2023
Top 10 Men’s Style for Fall/Winter

Top 10 Men’s Style for Fall/Winter

February 8, 2023
Sportmax

Seduction & Boldness: Sportmax Spring Summer 2023 Collection

February 8, 2023
PRADA

Discover PRADA Spring Summer 2023 Eyewear Collection

February 8, 2023
Roberto Cavalli

Saskia De Brauw Models Roberto Cavalli Spring 2023 Collection

February 8, 2023
Gigi Hadid is the Face of SELF-PORTRAIT Spring Summer 2023 Collection

Gigi Hadid is the Face of SELF-PORTRAIT Spring Summer 2023 Collection

February 8, 2023
ALEX ISRAEL Talks for DSCENE “Fever Dreams” Art Issue

ALEX ISRAEL Talks for DSCENE “Fever Dreams” Art Issue

February 7, 2023
BOTTEGA VENETA

Discover BOTTEGA VENETA Spring Summer 2023 Collection

February 7, 2023
Would You Wear MSCHF’s Big Red Boots?

Would You Wear MSCHF’s Big Red Boots?

February 7, 2023
How to Take Care of Your Hair and Scalp After a Hair Transplant

How to Take Care of Your Hair and Scalp After a Hair Transplant

February 7, 2023
Valentine’s Day 2023 Sneaker Gift Guide

Valentine’s Day 2023 Sneaker Gift Guide

February 7, 2023
DSCENE
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
No Result
View All Result
DSCENE
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
No Result
View All Result
DSCENE
No Result
View All Result
SSENSE GLOBAL

3 Ways eCommerce Retailers Should Interact With Shoppers

August 11, 2021
in Lifestyle, Shopping
1
Share on FacebookShare on Twitter
3 Ways eCommerce Retailers Should Interact With Shoppers
Photography by © Michelle Lau

We do most if not all our shopping online these days because it is more convenient, because we can usually find a cheaper price online, and because we often have more style and size options. Since we spend so much of our hard-earned money online it is vital that ecommerce sites treat us right. We do not want to feel taken for granted. One important way that sites show if they really care about us is how they develop their text, email, and social media messaging. What they say to us and how they say it can make all the difference between creating an enjoyable experience and creating a reason that we never want to shop with them again.

SSENSE GLOBAL

Send Us Texts That We Want to Read

Text messaging allows sites to keep us up to date with limited time promotions or other time sensitive information. Text messaging is also a way to increase the likelihood that a message will be seen. Almost everyone checks their phones as soon as they hear a notification that they have a text. The difference between useful ecomm text messaging and messaging that will quickly lead to us to unsubscribe depends on if we feel like we are having a conversation. The best messaging systems feel like a conversation where we can get answers to some of our commonly held questions instead of simply being shouted at to buy more.

3 Ways eCommerce Retailers Should Interact With Shoppers
Photography by © Michelle Lau

Send Us Emails That We Won’t Label Spam

Many of us find that our inboxes are filled with emails, and it can be easy for us to ignore emails that we do not think are important. We want emails that are not spam, but instead give us useful information. We often ignore emails that feel like they are hard selling us stuff we don’t want and don’t need. Some of the best ecommerce emails find a way to use a story to show why their product will help us or make us feel good about ourselves instead of simply telling us how we need to buy something right now because it is on sale.

In addition to showing us how a product will make us feel good, email is a good way to help remind us about important holidays that are coming up. It can be helpful to have a gift guide especially around major holidays to help us find the perfect gift for someone we love. This reduces our stress and makes us more likely to go back to the website to make future purchases. We all have someone on our list who is a challenge to buy gifts for and having a few go-to sites makes it much easier.

3 Ways eCommerce Retailers Should Interact With Shoppers
Photography by © Michelle Lau

Give Us Meaningful Social Media Interactions

We spend a large portion of our days on social media checking in with friends and catching up on the news of the day. There are a wide range of ways that ecommerce sites use social media to promote their products including sharing related news stories, telling the stories of how their products are made, or sharing how their products are making a difference for people in the real world. This is the difference between selling a shirt and selling a shirt that is made from recycled materials and helps support a women’s co-op so that they can fund education for their children.

Social media allows for creative ways of connecting with us the customer. We are more likely to be drawn to a product that has a glorious picture on Instagram or something that is being talked about by a YouTube artist we admire. We also are more likely to pay attention to social media which is not too aggressive or in our faces. It is important that ecommerce sites remember that there is a move towards regulating overly aggressive and misleading posts on social media platforms. We are much more likely to make a purchase if we feel like we can trust the company. We want to feel supported as we navigate the purchasing process, but we don’t want to feel smothered.

Social media is a great platform for connecting with us as we are in the process of buying something. Social media is a tool that can help build brand loyalty and keep us coming back again and again. We customers want to see sites using their social media to its full advantage and not simply have paid ads clustering up our social media channels. If an ecommerce site puts in the effort to give us what we want, they can benefit from us telling others about the great products they make. Getting great word of mouth about a product can help create the buzz that it needs in order to become the next big trend.

Images from DESIGN SCENE STYLE: Remember Me by Michelle Lau – See the full story here

Tags: Reading Time

Related Posts

Put a Little Love in Your Heart: VALENTINE’s DAY GIFT GUIDE
Shopping

Put a Little Love in Your Heart: VALENTINE’s DAY GIFT GUIDE

February 3, 2023
6 Easy Tips For Reducing Your Household’s Carbon Footprint
Architecture

6 Easy Tips For Reducing Your Household’s Carbon Footprint

January 31, 2023
What Can We Expect of This Year’s Fitness Trends?
Lifestyle

What Can We Expect of This Year’s Fitness Trends?

January 28, 2023
Top Travel Destinations For Breathtaking Photography
Editorial Photography

Top Travel Destinations For Breathtaking Photography

January 25, 2023
SSENSE GLOBAL

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – find out more in our about section.

Subscribe Our Newsletter

© 2023 DSCENE Publishing. All rights reserved.

No Result
View All Result
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.