Salvatore Ferragamo Named Maximilian Davis as New Creative Director

Florentine Fashion House Salvatore Ferragamo has appointed the British designer Maximilian Davis as it new Creative Director. 

I am deeply honoured to be joining Ferragamo, and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation. – Maximilian Davis.

London College of Fashion graduate, Maximilian Davis founded his eponymous brand in 2020 after working as a junior designer at Grace Wales Bonner. He previously worked as a designer for Mowalola, Asai, and Supriya Lele. His label has attracted immediate international recognition, and he was shortlisted as one of the 20 semifinalists for this year’s LVMH Prize for Young Designers, but withdrew from the competition.

I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values. – said Marco Gobbetti, Chief Executive Officer.